Airlines Product Marketing Weak Development Team 
Mironov Consulting
JUNE 28, 2018
So I see a distinct set of challenges and (therefore) required skills for enterprise product managers that are less important for B2C and low-end SMB product managers. Long Sales Cycles, Weak Attribution, Few Data Points. From social team: “4500 likes and retweets of our latest post!” Digging in: 1.
The Product Coalition
JULY 2, 2022
for good and bad. One example that made me realize that I live in a startup nation was when one of the coaches attending the workshop shared that they were working with the IT department of one of the largest airlines to transform it into a great product organization. A group of experts still doesn’t make a great team.
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Mironov Consulting
APRIL 15, 2023
One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines. On either side, it’s easy to assume bad intent or have this get personal. Almost Get it done, and move on.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.
Pragmatic Marketing
MARCH 6, 2019
Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Generally, we skew towards standard products—one product for everyone. One size doesn’t fit all.
Pragmatic Marketing
MARCH 6, 2019
Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Generally, we skew towards standard products—one product for everyone. One size doesn’t fit all.
Product Talk
MARCH 3, 2021
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Teresa and I have worked together for a number of years and when I was heading up product teams at a couple of different companies. Hope led product teams at two different large companies.
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