Intercom, Inc.

MARCH 12, 2020

Ali: I’m a product marketer. “When a customer comes into contact with any aspect of a business, they form an impression” Shep: Let me give you a quick example: airlines. He ran Scandinavian Airlines, and a passenger is his customer. Ali: Awesome. Shep: You said that a lot shorter. That’s my job.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Pragmatic Marketing

MAY 23, 2017

Have you ever considered that good products can’t sell themselves? And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful. Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Mironov Consulting

JUNE 28, 2018

’ For airline reservation systems, perhaps ‘traveler’ and ‘booking agent’ and ‘airline CFO.’ So we partner with Product Marketing to produce separate user-side evaluation guides (emphasizing joy and productivity) and buyer-side scoresheets (computing ROI).

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

JULY 2, 2022

One example that made me realize that I live in a startup nation was when one of the coaches attending the workshop shared that they were working with the IT department of one of the largest airlines to transform it into a great product organization. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Workshop 136

Workshop Customer Feedback Technical Review Product Research 136

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Do you want to customize your products for individual clients? Consider airlines as customers. And that might be okay.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Do you want to customize your products for individual clients? Consider airlines as customers. And that might be okay.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Mind the Product

NOVEMBER 1, 2016

By creating a different product, the airlines could get one segment to pay them significantly more. Creating high-end versions of products and charging more for them is typically seen as fair. The problem with fairness and product portfolio pricing arises around race and gender.

Airlines 106

Airlines Management Management Customer Experience 106

Mind the Product

APRIL 18, 2017

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing.

Research Software 86

Research Software User Testing Customer Experience Workshop 86

Mironov Consulting

APRIL 15, 2023

 One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines.  Building exactly what (individual) big customers demand is a quick route to product/market failure.

Customer Experience 124

Customer Experience Software Review User Testing Technical Review 124

Intercom, Inc.

APRIL 18, 2019

Or an airline at 34. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Though he had experience in recruiting, sales and product, marketing was new ground for him. Or a mail-order record company at 20.

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

MAY 14, 2024

The economic model of consumer behavior is more readily applicable in markets characterized by products with minimal differentiation , where companies often compete primarily on price. Examples include supermarkets, gas stations, budget airlines, and so on. Psychoanalytical Model This model disagrees with the economic model.

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105

Intercom, Inc.

JUNE 3, 2021

. “What you’re looking for is small additions to the product that results in disproportionately large impacts to the product market” Des: And just to be super precise, when we say attract new customers, what we mean is we’re not talking about building a whole new product, like a project management doc.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Amplitude

JULY 29, 2020

Or, like Dave —the personal finance app discussed above—product analytics can help you steer a strategic product launch. When Dave was considering adding a checking account to their product offering, they used product intelligence from Amplitude. From there, you can prioritize your strategies for your most valuable users.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

ProductPlan

DECEMBER 30, 2019

Showing a rapid increase in usage proves that there’s a sizable addressable market and that you’ve established product-market fit. It also confirms that your marketing is effective, word-of-mouth uptake is happening, and you’re beating out competitors for new customers. There are good reasons for this.

Strategy 74

Strategy Customer Experience User Testing Customer Feedback 74

DISQO

AUGUST 13, 2019

Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.

Feedback Software 49

Feedback Software User Testing Weak Development Team User Friction 49

Intercom, Inc.

DECEMBER 13, 2018

We are going from having an enterprise business to having a mid-market business to investing in an SMB business. Ultimately, the product works for every company. It’s not just for retail or airlines or telcos. Julien: It’s important to find your niche and to find product market fit.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Product Bookshelf

SEPTEMBER 8, 2016

The example given in the book for avoidable alternative costs are airlines which sell seats to both business and casual travelers. Bouter explains that pricing should drive the product development and marketing processes. Casual travelers can fill empty seats because they are looking for good deals (super saver fares).

Airlines 48

Airlines Travel User Testing Differentiation 48

PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. This could include business operations, product marketing, or tech sales.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. This could include business operations, product marketing, or tech sales.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

DISQO

AUGUST 13, 2019

Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.

Feedback Software 40

Feedback Software User Testing Weak Development Team Product Research 40

DISQO

AUGUST 13, 2019

Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.

Feedback Software 40

Feedback Software User Testing Weak Development Team Product Research 40

Product Talk

MARCH 3, 2021

And those guidelines apply—I have clients that are working with airlines and hotels and healthcare providers. And we see that a lot with conversations about product market fit. Really a lot of the work is, who’s the market? And a lot of your discovery is going to be, who’s the right segment?

Product Research 202

Product Research User Testing User Friction Research Software 202

Userpilot

JANUARY 19, 2021

If you are looking for a more holistic approach to improve customer engagement, then there are different company programs/marketing strategies that are available to test. When thinking of a loyalty program the first thought that comes to mind is airline companies. The most common is creating a loyalty program for your company.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Research Software 98

Userpilot

FEBRUARY 27, 2023

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. No tool branding is also preferable.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. No tool branding is also preferable.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc You should also get customization capabilities so that the surveys you create match your interface and don’t look odd. ” Extremely flexible.

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 23, 2023

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. – User in Airlines/Aviation / Mid-market. No-code branding is also preferable. While other people think it’s overpriced.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. “It’s cool, but overpriced in my opinion.”

Analytic Tools 52

Analytic Tools Feedback Software Research Software Software Review 52

Business of Software Conference

OCTOBER 11, 2023

Linear for project management) Decisions made on trend may be conjoined in contextual groups, similar to pillars Segmenting market to reach “best of both worlds” For example: Red Hat (RHEL), mongoDB, elastic, Slack Enterprise vs core technology mass-market consumer product Choices can be taken to extreme levels to distinguish a small company in a competitive (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

FEBRUARY 28, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. “It’s cool, but overpriced in my opinion.”

Analytic Tools 52

Analytic Tools Feedback Software Software Review Reporting Tools 52