Remove Airlines Remove Marketing Remove Weak Development Team
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Two Development Team Configurations I Lobby Against

Mironov Consulting

But there are some engineering team configurations that I see as problematic.  So 1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

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Embedded Analytics Examples and Use Cases in 23 Different Industries

Reveal

Banking CRM Crypto Education Finance Healthcare Insurance IT Manufacturing Real Estate Retail Supply chain Telecommunications Security Logistics and delivery Marketing Airlines Hospitality Weather forecast Agriculture SaaS Government Sports. Crypto: Leverage the most suitable market conditions and invest intelligently.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

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Understanding Enterprise Product Companies

Mironov Consulting

Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year Digging in: 1. What to do?

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The Chocolate Cake Problem

Mironov Consulting

 One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines. On either side, it’s easy to assume bad intent or have this get personal.  Almost Get it done, and move on.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

If you’re short on time, here are a few quick takeaways: Although data science can’t predict the future, it can definitely help you focus resources, troubleshoot issues, and even unlock new markets. However, we’ve had a great team. Any insight from data analysis will only ever be as good as the data itself.