Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%). “Business leaders saved an average of $300,000 in 2019 from their chatbots” The lede?

User Testing 42

User Testing Banking Product Research B2C 42

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 157

Airlines Magazine Advertising Travel 157

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Product Talk

SEPTEMBER 1, 2021

When Teresa shared this story in Continuous Discovery Habits , she wrote, “While Lisa’s team did a great job executing on their discovery and were able to bring a successful product to market, all that work would have gone to waste if they weren’t able to get their sales team (and other business stakeholders ) on board. Sales and Marketing.

Product Research 252

Product Research User Testing Technical Review Data Visualization 252

The Product Coalition

JULY 19, 2022

For example, in the airline industry, we have upgrades for frequent travelers, or in the hospitality industry, we have upgraded hotel rooms or upgrade them to premium for car rentals. For example, in the Airline industry, we can Add a hotel or rent a car at the checkout instead of booking them separately.

User Friction 128

User Friction Customer Experience User Testing Customer Feedback 128

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful.

Branding 70

Branding User Testing Marketing Airlines 70

ProductPlan

OCTOBER 1, 2020

Teacher/plumber/airline pilot: So, what do you do? Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? Learning the market and customers’ needs. But imagine what the title must sound like to someone entirely outside the product world. PO: I’m a product owner.

Airlines 109

Airlines User Testing Customer Experience Software Review 109

Reveal

AUGUST 24, 2022

Banking CRM Crypto Education Finance Healthcare Insurance IT Manufacturing Real Estate Retail Supply chain Telecommunications Security Logistics and delivery Marketing Airlines Hospitality Weather forecast Agriculture SaaS Government Sports. Crypto: Leverage the most suitable market conditions and invest intelligently.

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Telecommunications 98

Intercom, Inc.

SEPTEMBER 23, 2021

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” They’re marketing programs designed to drive the customer to come back, oftentimes with an incentive to do so. Just be nice.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Pragmatic Marketing

SEPTEMBER 20, 2018

I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines.

Airlines 70

Airlines Customer Experience Books Blog 70

Pragmatic Marketing

SEPTEMBER 19, 2018

I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines.

Airlines 70

Airlines Customer Experience Books Blog 70

Mind the Product

SEPTEMBER 29, 2017

Unfortunately, their strategy was not translated to the marketing of the product and it totally underrepresented the advances they had made – due to a lack of communication between the design, development and marketing teams. These weeks have been successfully run everywhere from banks to airlines to charities.

Research Software 124

Research Software User Testing Airlines Software Review 124

Agile Velocity

SEPTEMBER 28, 2023

Embracing Business Agility Across the Organization Agility isn’t limited to IT or software development—it can benefit all areas, including HR , finance/procurement , and marketing.

Agile 105

Agile Airlines Customer Feedback Finance 105

Modus Create

MARCH 14, 2023

Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. Its 17 different car lines required new imagery and videos every few months, which would eat a significant part of Audi’s marketing budget.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

Mind the Product

FEBRUARY 10, 2020

“Take Singapore for example, there’s an issue at the moment as innovators and entrepreneurs are moving to other markets , like the US, where they’re encouraged to innovate. The Singapore government is trying to bring talent back to the local market and coach organisations on how to adopt a more merited-based approach.”.

Wireless 140

Wireless Airlines Workshop Agile 140

Lenny Rachitsky

JULY 25, 2024

If you’re neither, competitors can “bully” you and take market share. Select specific markets, segments, or niches where you will compete. This ensures that your strategy remains viable and adaptive to changing market conditions. Just like any skill, it improves with practice. Where will we play?

Feedback Software 75

Feedback Software Airlines Strategy Differentiation 75

The Product Guy

JULY 4, 2019

At Hewitt, I was a Business Analyst on the TWA (Trans World Airlines) and Nalco Team. When the stock market would close at a high there would be a 50% increase in calls to request fund transfers. My team serviced retirement plans and employee stock plans for two clients, TWA Pilots and Nalco Chemical Company (now called Nalco Water).

Research Software 153

Research Software Product Manager Product Management Systems Review 153

Intercom, Inc.

JANUARY 12, 2022

If you’re short on time, here are a few quick takeaways: Although data science can’t predict the future, it can definitely help you focus resources, troubleshoot issues, and even unlock new markets. Any insight from data analysis will only ever be as good as the data itself. That was my first job in tech. Data can be really important in that.

Data Visualization 151

Data Visualization Analytic Tools Research Software Reporting Tools 151

Product Talk

FEBRUARY 28, 2024

At this stage, they did a “design spot check,” which involved pulling in customer success and marketing partners to get their feedback. But people with children, with school schedules, teachers, they are beholden by budget, calendar, airline preference, or seating preference.”

Product Research 275

Product Research Onboarding KPIs Feedback Software User Testing 275

Intercom, Inc.

NOVEMBER 25, 2021

He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover. I spent more than 20 years in corporate America, mostly in marketing roles and evolving into customer experience roles.

Customer Experience 206

Customer Experience User Friction Branding Books 206

The Accidental Product Manager

MAY 9, 2022

Airbus has given up the big-plane market and will now focus on smaller planes Image Credit: Joao Carlos Medau. However, the market for that type of aircraft dried up and went away. When this happened Airbus was left with an airplane, but no market for it. This is the challenge that was facing the Airbus product managers.

Airlines 65

Airlines Product Manager Product Management Management 65

Mind the Product

MARCH 5, 2020

Nearly all brands that opt for an app-based approach build a website, if only to market their app. You can spend your marketing budget to drive app downloads. For instance, in an airline app, notification about “Your Flight AA001 is now boarding at Gate B99” can be all information a user needs.

Research Software 134

Research Software Reporting Tools Development Data Visualization 134

Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. You’re currently head of marketing at MadKudu. So for the most part, we proactively go after mid-market enterprise companies like Segment and Invision. What prompted that change of career from journalism to SaaS? Liam: Thanks, John.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Pragmatic Marketing

FEBRUARY 3, 2020

Marketers today recognize how the automation of our world holds tremendous opportunities for their business. From banks to athletic brands and airlines, companies gather data on us. As we roll out artificial intelligence in marketing, it’s essential that we remain vigilant about keeping the human aspects of our marketing intact.

Artificial Inteligence 91

Artificial Inteligence Data Visualization Customer Experience Airlines 91

The Product Coalition

DECEMBER 9, 2019

Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Amazon’s early forays into China is a good example.

User Testing 78

User Testing Airlines Customer Feedback Feedback Software 78

Roy Madden

APRIL 4, 2020

Whether you’re new to Feedly or not, you want good, trusted publishers to teach you more about a certain topic, market or industry. You’re looking for ground-breaking stories and reports about the airline industry. Go to Power Search across the Web and search for airlines. Search across the web for the topic airlines.

Airlines 62

Airlines Magazine Customer Feedback Events 62

The Accidental Product Manager

JUNE 26, 2023

firm Boeing and both companies sell hundreds of their large airplanes to airlines around the world. Their CEO has publically admitted that Airbus was probably a decade too late in bringing this airplane to market. All of sudden, profits were more important than market share. Airbus is always locked in battle with the U.S.

Airlines 65

Airlines Product Manager Product Management Management 65

The Product Coalition

DECEMBER 8, 2021

Voice search technology is disrupting markets, for example, people use a smart speaker to search for information on the internet. Meanwhile, the Digital Marketing Institute reports about 30% of all hospitality tech is screenless. Here you find the latest trends of voice search applications.

Reporting Tools 153

Reporting Tools Data Visualization Research Software Travel 153

Mironov Consulting

JUNE 28, 2018

Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year Interview both users and buyers.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

MARCH 12, 2020

Ali: I’m a product marketer. Ali: What you said there about identifying small moments to surprise and delight is actually something that’s really top of mind for our marketing team right now. He ran Scandinavian Airlines, and a passenger is his customer. Ali: Awesome. Shep: You said that a lot shorter. Ali: Awesome.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mironov Consulting

OCTOBER 19, 2022

2] Overflow or Special Project Teams Overflow or Special Project Teams tend to be pushed from the Sales/Go-To-Market side of the organization out of general frustration with perceived Engineering (and Product) throughput or velocity problems.    Here’s my thinking. [1]  We’ve gotten out of our own way.

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Let’s say sales associate when we mean sales associate.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Intercom, Inc.

OCTOBER 21, 2021

In the news here today, there’s an airline I won’t name that canceled over 2,500 flights over the past couple of days. That’s often our marketing communication, but it could also be a customer service provider saying. And so, making a promise in your marketing or advertising is not enough.

Customer Experience 129

Customer Experience User Testing Customer Feedback Airlines 129

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Finding out how much customization is required for your primary target market is the first step. Consider airlines as customers.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Finding out how much customization is required for your primary target market is the first step. Consider airlines as customers.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Product Innovation Educators

JUNE 8, 2018

Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. United Airlines, Jeep, and Nine West are not doing so well. New Podcast Episode for Product Managers & Innovators: The specific steps for finding product-market fit – with Dan Olsen.

User Testing 48

User Testing Product Marketing Airlines Marketing 48