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Hi Fly: A Lean Airline Story

Melissa Perri

I had never heard of this HiFly airline before. HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. And it’s genius.

Airlines 223
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Core Values and Agility Move Southwest Airlines Through the Good & Challenging Times | Emily Beatty & David Hawks

Agile Velocity

There have been many times in Southwest Airlines history where times were great. Watch this video to explore how Southwest Airlines’ core values and agility enabled their teams to come together during times of crisis and work towards the same goal. . About Emily Beatty | Strategist @ Southwest Airlines.

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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.

Marketing 179
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

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514: What product managers who are consistently beating competitors know – with Jay Nakagawa

Product Innovation Educators

One compelling insight is that looking at competitors through our own lens often leads to misunderstandings – we need frameworks and methods to see the market from their perspective. Instead of providing deep insights into competitor strategies and capabilities, SWOT tends to focus on internal factors and broad market opportunities.

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MRDs – How Much “Market” Is In Your Market Requirements Documents?

Product Management University

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. What’s wrong with this sample market requirement?

Document 100
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5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Lenny Rachitsky

If you’re neither, competitors can “bully” you and take market share. Select specific markets, segments, or niches where you will compete. This ensures that your strategy remains viable and adaptive to changing market conditions. Just like any skill, it improves with practice. Where will we play?