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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. And that bad marketing or branding could sabotage the success of your products?

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

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Appcues vs Spekit which is better for customer feedback

Userpilot

TL;DR Collecting customer feedback is an important task for any product team. It helps you understand your users’ needs, the weaknesses of your product, and collect real-time usage insights to inform future feature and product decisions. 4) Ability to analyze the results – both quantitative and qualitative. – Raeann F.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. Short on time? Here are a few quick takeaways.

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Whatfix vs Spekit: Which is Better for Customer Feedback?

Userpilot

Uncover weak spots of your product and bottlenecks that disturb the customer journey. There are several reasons why you may need one: Collecting customer feedback should be a standard procedure for any product team. Here are its pros: Easy to create flows, even for non-technical team members. Lacks in-depth style customizations.

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Appcues vs Spekit: Which Is Better for Interactive User Guides?

Userpilot

Appcues is a no-code user onboarding platform that helps non-technical teams track and analyze product usage. Rather than reinventing the wheel, your developers should prioritize their efforts around enhancing your software – making it faster or more visually appealing – and regularly shipping updates that delight your customers.