Remove Airlines Remove Differentiation Remove Weak Development Team
article thumbnail

The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209
article thumbnail

BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. And that bad marketing or branding could sabotage the success of your products?

article thumbnail

Appcues vs Spekit which is better for customer feedback

Userpilot

TL;DR Collecting customer feedback is an important task for any product team. It helps you understand your users’ needs, the weaknesses of your product, and collect real-time usage insights to inform future feature and product decisions. 4) Ability to analyze the results – both quantitative and qualitative. – Raeann F.

article thumbnail

Whatfix vs Spekit: Which is Better for Customer Feedback?

Userpilot

Uncover weak spots of your product and bottlenecks that disturb the customer journey. There are several reasons why you may need one: Collecting customer feedback should be a standard procedure for any product team. Here are its pros: Easy to create flows, even for non-technical team members. Lacks in-depth style customizations.

article thumbnail

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. Short on time? Here are a few quick takeaways.

article thumbnail

Pendo vs Spekit: Which is Better For Customer Feedback

Userpilot

Collecting customer feedback should be a standard procedure for any product team. It helps keep teams aligned with the shared feature-planning guide. As soon as it has been integrated, Pendo is easy to use and manage without the need for developers. Cons of Pendo? – Parita P.