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5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Lenny Rachitsky

He’s written extensively for the Harvard Business Review ; consulted for dozens of Fortune 500 companies, including P&G, Lego, and Ford; and written 11 other books. To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

Almost all apps have experienced one of three significant changes to their DAU due to COVID-19: massive drops, huge spikes, or higher frequency of app usage. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. The first app is an airline, which has seen a massive drop in DAU.

Travel 246
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” Is it a ticketed system where I have to wait for somebody to get back to me? And I love the systems that work it out. What is it?”

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The three strands of brand authenticity

Intercom, Inc.

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. Three reasons companies get this stuff wrong.

Branding 209
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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. But the best companies have a system in place. He ran Scandinavian Airlines, and a passenger is his customer. Now here is the potential danger.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)