Remove Airlines Remove Differentiation Remove Startups
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. Who wants to buy ads against the same audiences as major credit card or airlines?

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How to Avoid Patch-Work Innovation

The Product Coalition

I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. One differentiation factor for full service airlines apart from the entertainment offered to their passengers, is food. However the blind-spot lies at how the problem is created in the first place.

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Breaking the Shop and Marketplace Conundrum

The Product Coalition

Assets such as the domain name, the associated search engine optimizations (SEO) and a unique shopping experience can create a strong differentiation for business from the marketplace. Businesses can leverage on their own branded websites or marketplaces as differentiated sales channels.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.

Strategy 228
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How customer support can keep up with customer expectations

Intercom, Inc.

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. These changes can already be seen at companies such as Dutch airline KLM. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

” Those of us who have read The Lean Startup by Eric Ries or gone through Pragmatic Marketing certifications know that fully understanding your customers and solving their needs is paramount to product success. The product is similar to that of other airlines: a plane, seats, overhead bins.

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Chameleon vs Spekit: Which is Better for Customer Feedback?

Userpilot

Here’s how you can collect user feedback with Chameleon: Build different types of micro surveys (limited to 5 on the Startup plan) such as NPS, CSAT, CES, Opt-in, and custom feedback types. The Startup (starter) plan is quite restrictive and expensive (starts at $349/mo for 2500 MAU and includes 1 Launcher only and 5 micro surveys).