Airlines Differentiation Product Marketing 
Andrew Chen
FEBRUARY 6, 2024
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.
Pragmatic Marketing
MAY 23, 2017
Have you ever considered that good products can’t sell themselves? And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful. Getting to product/market fit is only half the battle.
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Intercom, Inc.
MARCH 12, 2020
If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. He ran Scandinavian Airlines, and a passenger is his customer. Now here is the potential danger.
Intercom, Inc.
JUNE 3, 2021
If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. We’re just talking about we don’t have great penetration in, I don’t know, let’s say healthcare or airlines or whatever. And then the competition catches up.
Intercom, Inc.
DECEMBER 13, 2018
What’s your differentiator? Julien: The main difference, especially in our growth model, is that Workplace as a business and as a product doesn’t really grow one user at a time or one team at a time. We are going from having an enterprise business to having a mid-market business to investing in an SMB business.
Userpilot
MAY 14, 2024
The economic model of consumer behavior is more readily applicable in markets characterized by products with minimal differentiation , where companies often compete primarily on price. Examples include supermarkets, gas stations, budget airlines, and so on. Does it apply to your business?
Product Management University
FEBRUARY 1, 2017
For example, a spike in oil prices a few years ago prompted a series of fuel conservation and new revenue initiatives for airlines that then dictated spending priorities in engineering, marketing, customer service, and many other operational departments.
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