Remove Airlines Remove Differentiation Remove Positioning
article thumbnail

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard. Below, you see two apps in the Travel category , but the industries are different.

Travel 246
article thumbnail

How customer support can keep up with customer expectations

Intercom, Inc.

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. These changes can already be seen at companies such as Dutch airline KLM. Putting customer experience first.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.

Strategy 228
article thumbnail

The three strands of brand authenticity

Intercom, Inc.

In an entirely different industry, and in an entirely different way, European budget airline Ryanair also demonstrates incredible consistency from its value prop (cheap flights) to its product to its brand identity. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market.

Branding 209
article thumbnail

Product Differentiation – What Does Your Product Do Better?

BrainMates

Product Differentiation - What Does Your Product Do Better? However, in an increasingly competitive environment, it’s essential to satisfy these needs in a way that differentiates our offerings from those of our competitors. Reflecting on these questions can provide valuable insights into the landscape of product differentiation.

article thumbnail

5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Lenny Rachitsky

To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. Find the transcript at: [link] Some takeaways: Strategy is an integrated set of choices that compels a desired customer action. Just like any skill, it improves with practice.

article thumbnail

??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” I really love seeing that most people leave positive reviews. ” And many times, the answer is no. That’s unfortunate.