Airlines Differentiation Positioning 
BrainMates
OCTOBER 20, 2024
Product Differentiation - What Does Your Product Do Better? However, in an increasingly competitive environment, it’s essential to satisfy these needs in a way that differentiates our offerings from those of our competitors. Reflecting on these questions can provide valuable insights into the landscape of product differentiation.
Alchemer Mobile
SEPTEMBER 3, 2020
The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard. Below, you see two apps in the Travel category , but the industries are different.
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Intercom, Inc.
JUNE 19, 2018
They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. These changes can already be seen at companies such as Dutch airline KLM. Putting customer experience first.
Intercom, Inc.
DECEMBER 4, 2019
In an entirely different industry, and in an entirely different way, European budget airline Ryanair also demonstrates incredible consistency from its value prop (cheap flights) to its product to its brand identity. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market.
Lenny Rachitsky
JULY 25, 2024
To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. Find the transcript at: [link] Some takeaways: Strategy is an integrated set of choices that compels a desired customer action. Just like any skill, it improves with practice.
Intercom, Inc.
SEPTEMBER 23, 2021
I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” I really love seeing that most people leave positive reviews. ” And many times, the answer is no. That’s unfortunate.
The Product Coalition
DECEMBER 9, 2019
Market Positioning However as a business matures together with its brand, it would be meaningful for the business to establish its own web presence apart from the marketplace in order not to lose its brand equity. Businesses can leverage on their own branded websites or marketplaces as differentiated sales channels.
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