Airlines Differentiation Positioning 
Lenny Rachitsky
JULY 25, 2024
To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. Find the transcript at: [link] Some takeaways: Strategy is an integrated set of choices that compels a desired customer action. Just like any skill, it improves with practice.
Alchemer Mobile
SEPTEMBER 3, 2020
The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard. Below, you see two apps in the Travel category , but the industries are different.
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Intercom, Inc.
JUNE 19, 2018
They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. These changes can already be seen at companies such as Dutch airline KLM. Putting customer experience first.
Intercom, Inc.
SEPTEMBER 23, 2021
I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” I really love seeing that most people leave positive reviews. ” And many times, the answer is no. That’s unfortunate.
Intercom, Inc.
MARCH 12, 2020
And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Take chatbots, for example. What makes a member ?
nulab
MAY 10, 2019
Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. The financial and legal support your business needs to ensure it’s well-positioned to make good business decisions.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.
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