Airlines Differentiation Marketing 
BrainMates
OCTOBER 20, 2024
Product Differentiation - What Does Your Product Do Better? By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Do they cater to a niche market segment, or are they focused on a broader audience?
Product Innovation Educators
NOVEMBER 11, 2024
One compelling insight is that looking at competitors through our own lens often leads to misunderstandings – we need frameworks and methods to see the market from their perspective. Instead of providing deep insights into competitor strategies and capabilities, SWOT tends to focus on internal factors and broad market opportunities.
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Lenny Rachitsky
JULY 25, 2024
To win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. If so, you’re not differentiated enough. Select specific markets, segments, or niches where you will compete. Where will we play? How will we win?
Andrew Chen
FEBRUARY 6, 2024
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.
Product Management University
FEBRUARY 1, 2017
Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. What’s wrong with this sample market requirement?
The Product Coalition
DECEMBER 9, 2019
Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Amazon’s early forays into China is a good example.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful.
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