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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. But in truth, there’s never been a better time. Now, more than ever, your customers want to be heard. mParticle is the customer data platform for brands leading the CX revolution.

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Jeff Toister on a guaranteed customer experience

Intercom, Inc.

?. We all know an outstanding customer experience can set you apart from the competition, but is it possible, or wise, to guarantee it? The key to earning (and keeping) our customers’ trust and business, Jeff says, is in the promises we make and expectations we meet, no matter how small.

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Let’s Abandon Customers and Users

Mironov Consulting

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. You say potato, I say WTF.

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Two Development Team Configurations I Lobby Against

Mironov Consulting

 (I mostly see this proposed by technical leaders who come from non-revenue development organizations – those building software for internal use by companies in another business such as banking or airlines). " Code creators own quality.*  But fixing what’s broken still belongs to whoever broke it. [2]

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Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

The Accidental Product Manager

The reason that this would be such a hard job to have right now is because this airplane has experiences a set of disastrous crashes. This was followed in March when Ethiopian Airlines Flight 302, involving the same Max jet model, also crashed minutes after takeoff, killing all 157 people on board. 189 people died.

Airlines 116
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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Her continuous discovery journey hasn’t just been about interviewing customers or prototyping to test assumptions. Prospects kept asking for a customer-journey-builder feature that Airship didn’t have. They wanted to sell what their customers were asking for. There are multiple layers of customers and consumers.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.