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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Supporting tech. This is a valid question.

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230
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10 Digital Transformation Examples from 10 Industries

Modus Create

We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms. By automating almost 30% of the process, AutoFin has significantly reduced the time for reviewing credit applications. Its stock went from $38 at the end of 2012 to $120 in seven years.

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How to Benefit From Big Data Analytics: 7 Real-World Examples

The Product Coalition

Today, due to the internet, software development companies collect such vast quantities of data that we have coined a new term for it: “big data.” Let’s discover the way that leading brands are taking advantage of big data analytics. How leading brands made Big Data a part of their core business 1. But how is it used?

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

There have been two seminal memos that have, in a sense, rocked the tech industry. In which case, from an R&D perspective, maybe it’s time to be like, “Okay, let’s start thinking about the next generation here” while marketing is firing up on-demand generation, on growing the brand and the product, et cetera.

Strategy 228
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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.