Airlines Branding Product Marketing 
Product Innovation Educators
JUNE 8, 2018
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.
Alchemer Mobile
NOVEMBER 10, 2022
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. We all know and love Slack.
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The Product Coalition
OCTOBER 25, 2020
The most talented and trusted 2D animation video production companies on the global scale?—?here. Do you want to make your brand stand out from the competition in the modern digital market? The studio offers a full video production process spanning briefing, script, storyboard, illustrations, voice-over, and animation.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.
Andrew Chen
FEBRUARY 6, 2024
Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As a result, you end up competing with some of the most famous brands in the industry as a result.
Mind the Product
APRIL 5, 2017
Too often it appeared to me that companies want to be trendy rather than think critically about whether their product needs a chatbot. I spoke with a chatbot expert and marketer who cares about brand consistency. One thing I left certain of is that chatbots are hard to do well. A Case in Point.
Intercom, Inc.
MARCH 12, 2020
Ali: I’m a product marketer. When he set out to create this world-class brand that would be recognized as one of the finest hotels in the world, he said that the way to do it wasn’t to be over the top every time, but just to be better than average. . He ran Scandinavian Airlines, and a passenger is his customer.
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