Airlines Branding Product Marketing 
Andrew Chen
FEBRUARY 6, 2024
Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As a result, you end up competing with some of the most famous brands in the industry as a result.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.
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Product Innovation Educators
JUNE 8, 2018
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.
Mind the Product
APRIL 5, 2017
Too often it appeared to me that companies want to be trendy rather than think critically about whether their product needs a chatbot. I spoke with a chatbot expert and marketer who cares about brand consistency. One thing I left certain of is that chatbots are hard to do well. A Case in Point.
Intercom, Inc.
APRIL 18, 2019
Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Or an airline at 34. So too has Gainsight’s revenue. Or a mail-order record company at 20.
DISQO
AUGUST 13, 2019
Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.
Intercom, Inc.
MARCH 12, 2020
Ali: I’m a product marketer. When he set out to create this world-class brand that would be recognized as one of the finest hotels in the world, he said that the way to do it wasn’t to be over the top every time, but just to be better than average. . He ran Scandinavian Airlines, and a passenger is his customer.
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