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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As a result, you end up competing with some of the most famous brands in the industry as a result.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. We all know and love Slack.

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The Best 2D Animation Production Companies

The Product Coalition

The most talented and trusted 2D animation video production companies on the global scale?—?here. Do you want to make your brand stand out from the competition in the modern digital market? The studio offers a full video production process spanning briefing, script, storyboard, illustrations, voice-over, and animation.

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Product-market fit–and other innovation observations for product managers June 8, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

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12 Customer Behavior Models: How They Impact Your Business

Userpilot

The economic model of consumer behavior is more readily applicable in markets characterized by products with minimal differentiation , where companies often compete primarily on price. Examples include supermarkets, gas stations, budget airlines, and so on. This model is suited for low-involvement products (e.g.,

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Is Your Chatbot Artificially Intelligent?

Mind the Product

Too often it appeared to me that companies want to be trendy rather than think critically about whether their product needs a chatbot. I spoke with a chatbot expert and marketer who cares about brand consistency. One thing I left certain of is that chatbots are hard to do well. A Case in Point.