Remove Airlines Remove Branding Remove Positioning
article thumbnail

The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
article thumbnail

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard. So, what are Travel and Hospitality brands to do?

Travel 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more.

article thumbnail

How customer support can keep up with customer expectations

Intercom, Inc.

54% of consumers will try a new brand for a better service experience. In fact, research firm Northridge Group found that 54% of consumers will try a new brand for a better service experience. These changes can already be seen at companies such as Dutch airline KLM.

article thumbnail

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

article thumbnail

10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. An overwhelming majority (88%) of respondents said they had a positive impression of the company’s brand after engaging with its articles.

article thumbnail

Web or app Development – Which is Better?

Mind the Product

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?