Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. You’re currently head of marketing at MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

NOVEMBER 25, 2021

He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover. I spent more than 20 years in corporate America, mostly in marketing roles and evolving into customer experience roles.

Customer Experience 206

Customer Experience User Friction Branding Books 206

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. You can spend your marketing budget to drive app downloads.

Research Software 127

Research Software Reporting Tools Development Data Visualization 127

Modus Create

MARCH 14, 2023

Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. Its 17 different car lines required new imagery and videos every few months, which would eat a significant part of Audi’s marketing budget.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

Intercom, Inc.

NOVEMBER 17, 2021

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Some brands rely on emoji a lot in their marketing, and customers will expect that kind of somewhat lighter, more modern style.

Messaging 118

Messaging Customer Experience Branding Airlines 118

The Product Coalition

DECEMBER 9, 2019

Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Amazon’s early forays into China is a good example.

User Testing 78

User Testing Airlines Customer Feedback Feedback Software 78

Pragmatic Marketing

FEBRUARY 3, 2020

Marketers today recognize how the automation of our world holds tremendous opportunities for their business. From banks to athletic brands and airlines, companies gather data on us. Like our New Jersey grill aficionado who takes pride in his cherished cookouts, you might decide to move on to the next brand.

Artificial Inteligence 91

Artificial Inteligence Data Visualization Customer Experience Airlines 91

Intercom, Inc.

AUGUST 8, 2019

Content strategy is part of your brand. It’s part of the brand, right? We’re overseeing everything from marketing content, to the help center, to Slack itself. It should show a little of your personality, but the first priority is always about making it highly usable – and easy to find exactly what you need.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Intercom, Inc.

APRIL 18, 2019

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. So too has Gainsight’s revenue.

Outbound 112

Outbound Customer Experience Education Airlines 112

Intercom, Inc.

OCTOBER 21, 2021

He asked me if we carried a particular brand of pants called Dockers, and I had no idea. It really is all of the interactions a customer has with a brand and how they feel about those interactions. In the news here today, there’s an airline I won’t name that canceled over 2,500 flights over the past couple of days.

Customer Experience 129

Customer Experience User Testing Customer Feedback Airlines 129

Product Innovation Educators

JUNE 8, 2018

Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. Brand innovation tracker update – which brands are at the top and which are at the bottom. United Airlines, Jeep, and Nine West are not doing so well.

User Testing 48

User Testing Product Marketing Airlines Marketing 48

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. John: You’ve said in the past that you made every mistake possible when launching and going to market with Workplace.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Intercom, Inc.

MARCH 12, 2020

Ali: I’m a product marketer. When he set out to create this world-class brand that would be recognized as one of the finest hotels in the world, he said that the way to do it wasn’t to be over the top every time, but just to be better than average. He ran Scandinavian Airlines, and a passenger is his customer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mind the Product

APRIL 5, 2017

I spoke with a chatbot expert and marketer who cares about brand consistency. Remember the last time you had to call an airline to change your flight and got stuck in a voice recognition circle of hell? One thing I left certain of is that chatbots are hard to do well.

Artificial Inteligence 74

Artificial Inteligence Airlines Customer Experience Startups 74

Userpilot

MAY 14, 2024

By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Businesses use consumer behavior models for customer segmentation , marketing personalization , and predictive customer analytics. Create targeted marketing strategies. Howard-Sheth Model.

Data Visualization 87

Data Visualization User Testing Analytic Tools Customer Experience 87

Intercom, Inc.

JUNE 3, 2021

If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that. It’s just ultimately our product or more of our product hits the market sooner, which means maybe we win more deals, we can charge more money, right? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Mind the Product

NOVEMBER 1, 2016

It’s the exact same thing to the company, but to the market one looks fair and one doesn’t. By creating a different product, the airlines could get one segment to pay them significantly more. However, because they are clearly different products with different brands it seems to be accepted.

Airlines 82

Airlines Management Management Customer Experience 82

Roy Madden

SEPTEMBER 6, 2022

Try Feedly for Market Intelligence to track emerging trends, monitor competitors, identify business opportunities, and share insights with your organization. Our branding is neon green. THE SOLUTION Using Feedly’s AI Engine to research and define the future of their market: Travel and Mobility Tech. We make noise.”.

Research Software 84

Research Software Data Visualization Reporting Tools Travel 84

BrainMates

OCTOBER 20, 2024

By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Product Differentiation - What Does Your Product Do Better?

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

DISQO

FEBRUARY 4, 2019

Many brands use the Super Bowl as an opportunity to launch new campaigns and introduce new spokespeople. Before making any large marketing or product investment decision, it’s important to test your core assumptions. Unfortunately, Verizon is not the first corporation to make a mistake that hurts its brand.

User Testing 58

User Testing Data Visualization Reporting Tools Airlines 58

Mind the Product

APRIL 18, 2017

Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Her art is held in the collections of companies like Delta Airlines, Survios, Merge, Senetics, StarVR and River Studios.

Research Software 80

Research Software User Testing Customer Experience Workshop 80

Product Innovation Educators

AUGUST 28, 2017

The topic of this episode is crisis management — meaning a crisis that threatens the reputation of a brand or product. He brings a background in journalism and senior leadership of large organizations, including serving as VP of Marketing. Listen to the Interview for Product Managers and Innovators.

Airlines 52

Airlines Product Management Product Manager Management 52

The Product Coalition

MARCH 6, 2023

The global market for business travel is expected to post a CAGR of 3% from 2020 to 2027. Business travelers make up 12% of an airline’s passengers, but they represent 75% of the profit. 67% of modern travelers expect brands to help them make good travel decisions based on previous travel information.

Reporting Tools 103

Reporting Tools Travel Systems Review Data Visualization 103

ProductPlan

DECEMBER 30, 2019

In particular, marketing, sales, and finance. These other departments will provide many insights: What the market will bear. The job of a product manager is to bring a great product to market that meets customer needs, has a high-value proposition, and continues to delight and satisfy users. That would be incorrect.

Strategy 74

Strategy Customer Experience User Testing Customer Feedback 74

Mironov Consulting

AUGUST 15, 2016

As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. These are the customers we have to make happy if we’re going to grow our revenue/brand/Net Promoter Score and shorten our mean-time-to-customer-joy. Up and to the right!

User Testing 63

User Testing Customer Experience Reporting Tools Customer Feedback 63

ProductPlan

AUGUST 1, 2019

For the sales and marketing team, that download was the win. It’s the payoff for dozens of blog posts, articles, targeted ads, word-of-mouth campaigns, and brand building endeavors. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged.

Customer Experience 76

Customer Experience Onboarding KPIs Analytic Tools Data Visualization 76

freshtrax

AUGUST 20, 2019

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. They asked things like “What is a pixel?”

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

UX Studio: Product Management

FEBRUARY 26, 2019

They have worked with most of the big brands around the world, based around their very strong presence in the tech world of Silicon Valley. Although they rank as one of the most expensive firms on the market, critics often mention how they usually present only a raw prototype in return for the large pile of cash. Nielsen Norman Group.

UX 80

UX Data Visualization Research Software Analytic Tools 80

The Accidental Product Manager

JUNE 19, 2023

Volvo’s new Polestar electric-car brand will be the first to have a dash system that runs completely on Google’s new car operating system, giving it a feel very much like an Android phone. However, the arrival of a fourth screen that is built into a car’s dashboard has opened a brand-new market.

Data Visualization 65

Data Visualization Dashboard Product Management Product Manager 65

DISQO

AUGUST 13, 2019

Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.

Feedback Software 49

Feedback Software User Testing Weak Development Team User Friction 49

Userzoom

MARCH 28, 2018

I met up with Paul before the event to discuss the details of his talk, as well as diving into where UX meets both marketing and digital transformation, how UX is integral to business survival and how bitterness and anger towards negative experiences drives Paul’s passion for UX. I understand marketing. I can write code.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

DISQO

FEBRUARY 4, 2019

Many brands use the Super Bowl as an opportunity to launch new campaigns and introduce new spokespeople. Before making any large marketing or product investment decision, it’s important to test your core assumptions. Unfortunately, Verizon is not the first corporation to make a mistake that hurts its brand.

User Testing 40

User Testing Data Visualization Product Research Reporting Tools 40

DISQO

FEBRUARY 4, 2019

Many brands use the Super Bowl as an opportunity to launch new campaigns and introduce new spokespeople. Before making any large marketing or product investment decision, it’s important to test your core assumptions. Unfortunately, Verizon is not the first corporation to make a mistake that hurts its brand.

User Testing 40

User Testing Data Visualization Product Research Reporting Tools 40

nulab

MAY 10, 2019

Once you have that unique product, brand or service though, you can charge a premium. Once you’ve chosen your strategy, you’ll need to conduct some in-depth market research so you can gain a full picture of your competitors and their own offerings. Marketing and Sales. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

JANUARY 19, 2021

Whether you’ve used email marketing before or if you are a complete beginner, your goals and to-dos will be completely different. STEP 5: Customer Engagement Marketing – Loyalty Programs. When thinking of a loyalty program the first thought that comes to mind is airline companies.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Customer Experience 97

DISQO

AUGUST 13, 2019

Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.

Feedback Software 40

Feedback Software User Testing Weak Development Team Product Research 40