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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have. Decisions related to a new or significantly changed strategy have a very high impact.

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Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. That means product leaders need to integrate experiments and options into their roadmaps.

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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Learn More.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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