Agile Market Research Workshop 
Product Innovation Educators
JUNE 29, 2020
Leaders of product management need agility, influence, trust, empathy, and motivating vision. 2:00] What is agile product management? Agile product management is product management infused or enriched by agile practices and principles. Learn the qualities of a successful product manager and leader.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
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Product Innovation Educators
MARCH 3, 2025
Unlike traditional research projects that often require extensive planning and formal structure, AI-powered approaches offer more agility and flexibility. The speed and efficiency of AI analysis makes it a highly agile tool for course correction. Carmel is passionate about the intersection of psychology and business.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Melissa Perri
JULY 23, 2024
At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. A strong product culture encourages continuous learning and adaptation, enabling teams to stay agile and responsive to market changes.
Product Innovation Educators
DECEMBER 12, 2022
He is also the co-founder of Product Culture—one of his customers said about Bruce, “Coach, trusted advisor, organizational therapist—like me, you’ll probably hire Bruce because of his experience in product management or his skills as an Agile coach.” ” What a great quote. Summary of some concepts discussed for product managers.
Melissa Perri
JUNE 29, 2017
I was doing a workshop for a very large bank when one of the attendees chimed in. Scrum came on the scene just before the Agile Manifesto was written in 2001. We had been using Scrum for years, but I was still called a Product Manager, so the fact that they would be interchangeable made sense to me.
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