Agile Market Research Startups 
Product Innovation Educators
DECEMBER 16, 2024
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
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Melissa Perri
JANUARY 4, 2020
Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.
The Product Coalition
DECEMBER 21, 2020
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling into your lap.
The Product Coalition
JULY 6, 2022
Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). As any startup will tell you, managing an idea from concept to launch is a lot easier said than done. In the startup context.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Product Innovation Educators
JANUARY 13, 2020
That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. 12:33] What marketing roles and resources can help us in our job? Resource number one is market research.
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