The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Melissa Perri

JULY 23, 2024

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. At all of them, I start understanding the current state of Product Management.

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The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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The Product Coalition

NOVEMBER 2, 2022

Is it worth developing an Instagram-like app? Read this article to learn how to build an Instagram-like app in five steps. A global market study by DataReportal found that 4.7 Instagram is a unique photo-sharing platform that has no comparable clone app in terms of popularity. Why develop an Instagram-like app?

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Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaS tools are applications that users can access through an internet connection.

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Roman Pichler

MARCH 14, 2017

The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog.

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Product Innovation Educators

DECEMBER 5, 2022

This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. We’ll discuss how to get more benefits from VOC in Agile teams. Learn more about them at PDMA.org.

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Product Innovation Educators

JANUARY 13, 2020

That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. 12:33] What marketing roles and resources can help us in our job? Resource number one is market research.

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Roman Pichler

OCTOBER 6, 2020

What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. How can the product be built?

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Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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The Product Guy

FEBRUARY 5, 2017

Director of Product Management, Content Delivery and Visualization @ Research Now (Dallas) Keywords: Content [link]. Vice President of Product Management, Survey Products @ Research Now (Dallas, New York, San Francisco, Toronto) Keywords: Market Research , Survey [link].

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The Product Coalition

APRIL 7, 2021

Are you searching for the tech and design partner you can trust while building your mobile app together? As a consequence of this, the mobile app development industry is on the rise now. Probably, you look for a research-based recommendation of a reliable app development service provider too.

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Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

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Intercom, Inc.

MAY 22, 2019

Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and analysis tools to help teams gain deeper, more relevant insights into their users’ desires and complaints.

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Userpilot

MAY 29, 2024

Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Design a product in 7 steps: Carry out market research and generate ideas to help you stand out.

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Userpilot

MAY 27, 2024

TL;DR Product thinking is the process of identifying problems and coming up with solutions by placing the user in the center. This practice also invites you to think of your business goals and current technology limitations. Identify and assess market opportunities, by researching market gaps and trends to tailor profitable products.

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Melissa Perri

JUNE 29, 2017

I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. I spend all my time writing user stories out of these and working with the team to execute on the solution. I’m confused.”

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Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.

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The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” Quantilope specializes in consumer insights technology, offering a platform to help businesses understand what consumers want and need.

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Mind the Product

JANUARY 22, 2019

Understanding Systems Thinking. As we worked with corporate clients, and met hundreds of product managers in our public workshops, we realized that, with product eco-systems expanding, and services connecting hardware, real-life interactions and software tools, organizations need to come together and collaborate more.

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs.

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Agile is the most common development methodology, so PMs need to be well-versed in its principles.

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Product Innovation Educators

JUNE 10, 2019

How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management processes. They want to get new products to market faster and release enhanced versions in less time.

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DISQO

JANUARY 27, 2020

As approaches to data collection evolve along with the increased pace of decision making within businesses, the dynamic between researchers and product management teams is changing. Researchers want to know what makes them tick. Product managers want to build solutions they’ll love. All data are not equal.

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Research Software User Testing Feedback Software Product Research 85

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

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User Testing Research Software Customer Feedback Feedback Software 84

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. A big part of our job is finding these market problems, customer needs and desires. Let’s call it a “solution.”. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques.

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The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today. But it is not the only game in town.

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DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market.

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DISQO

OCTOBER 15, 2019

Technology has made it possible for endless data about our health to be captured at every (literal) step. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. This isn’t unique to the world of research.

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The Product Coalition

AUGUST 3, 2023

The Solution: Describe the unique value proposition that sets your product apart from competitors. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.” The Impact: Articulate the positive outcomes your product will bring to users or the market.

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The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.

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Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. Overstock has been around for a number of years, very successful in the e-commerce space, and had built a really successful app, but it had gotten long in the tooth. Robi Ganguly: The final place that we helped them do a lot of research was what they were going to be taking away.

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Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Focus on Problem Validation, not Solution Building.

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