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Making Continuous Discovery Work for You: The SPICEY Approach

Product Talk

They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. Its really extending some of the Agile mindset, but also internalizing this continuous improvement mindset and applying it to how we work. And thats not a bad thing.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Most of our readers would have heard of Agile product management. In this article, you will find out about Lean product management, its pillars, how it can be implemented and how it differs from Agile, and why it can be considered a better method of managing product development. But it is not the only game in town.

Startups 146
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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Liam Geraghty: The second trend is that agility is no longer optional. Liam Geraghty: Ruth, what are some of the ways Intercom’s customer teamwork in an agile environment?

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The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. There is no single, definitive “agile method.” Spotting fundamental flaws.

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Before you go whaling – automate your sales follow-up for the long tail

Intercom, Inc.

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. Because smaller companies are far more agile and lean, they don’t take as long to make purchases. Multiple stakeholders. Long, complex sales cycle.

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From Product Management Back to Strategy

The Product Coalition

Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted.

Strategy 147
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How to Do a Competitive Analysis in SaaS

Userpilot

While other CRMs rely on inbound marketing and content to acquire customers , Salesforce reaches its enterprise clientele directly through account-based marketing (ABM) along with large-scale industry events that cement the platform as a market leader. Competitor analysis for Salesforce.