Agile Development Market Research 
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
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The Product Coalition
JANUARY 11, 2023
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.
Melissa Perri
JULY 23, 2024
Inefficient Decision-Making : Slow or unclear decision-making processes due to a lack of defined authority, product leadership skills, or excessive bureaucracy hinder progress and agility. Insufficient Customer Feedback Loops : Lack of regular and structured mechanisms to gather and incorporate customer feedback into product development.
Roman Pichler
MARCH 14, 2017
Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software.
Melissa Perri
JUNE 29, 2017
I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. Scrum came on the scene just before the Agile Manifesto was written in 2001. They’re entire identity seemingly hinged on having a team of developers.
Roman Pichler
OCTOBER 6, 2020
Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?
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