Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. reported ICP.

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Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

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Userpilot

AUGUST 21, 2024

Want to truly understand your customers and deliver experiences that keep them coming back for more? This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. Better opportunities to create personalized customer experiences.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Lenny Rachitsky

JUNE 11, 2024

Incrementality test designs for advertising campaigns 6. Using Lenny’s Newsletter research, what is good retention for a consumer product? Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13.

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User Testing Research Software Analytic Tools ChatGPT 118

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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Userpilot

JULY 23, 2024

A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges.

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Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

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Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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Userpilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

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Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of user acquisition specialists is essential for success. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

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Userpilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

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Userpilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

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Userpilot

JUNE 19, 2024

Interested in user acquisition specialist roles? In this guide, we’ll explore the ins and outs of user acquisition specialist roles through detailed job descriptions and handy templates. Being a great user acquisition specialist can be a tough task. Looking into tools for user acquisition specialists?

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Analytic Tools Research Software Customer Experience Data Visualization 52

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Value Propositions.

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Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

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ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market.

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Userpilot

JUNE 26, 2024

Starting a career as a user acquisition specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today! View the live stream….

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Research Software User Testing Analytic Tools Product Research 148

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

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Data Visualization User Testing Analytic Tools Customer Feedback 98

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. A second axis to consider is that your customers themselves have less interest in spending. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. The best approach is to run an A/B test.

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Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. What is a product strategy framework?

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The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. This means marketing doesn't stop when a lead (trial user) is acquired.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona.

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Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Let’s get started.

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Userpilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building? Why building a community is important for brand loyalty?

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

The Product Coalition

FEBRUARY 11, 2023

We discussed business ideas, researched options for funding, and most importantly, we supported each other. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

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Userpilot

OCTOBER 1, 2021

For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The best onboarding software for new users is Userpilot. Activation : the moment when the customer experiences that value first-hand. " Onboarding milestones.

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

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DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

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DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Meanwhile, direct-to-consumer models are disrupting how people engage with and purchase from every type of company.

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