The Product Guy

SEPTEMBER 27, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. HubSpot Marketing Hub.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Generally everybody else must pay for their distribution, whether via referral or advertising.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. I realized we need to change how we build products.

User Testing 243

User Testing Product Manager Product Management Vision 243

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 95

User Testing Product Marketing Marketing Research Software 95

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.” Patagonia ad from 2011?—?

User Testing 154

User Testing Advertising Branding Customer Experience 154

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

The Product Guy

JANUARY 5, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

UX Planet

DECEMBER 6, 2024

The framework is incredibly practical, especially for those in operations, communications, and advertising. 5The Lean Product Playbook It details a step-by-step approach to creating an MVP, launching it, gathering feedback, and iterating continuously. Its like an encyclopedia for product managementa great starting point for beginners!

Books 64

Books Feedback Software Customer Feedback Advertising 64

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams.

Customer Experience 136

Customer Experience Advertising Branding Messaging 136

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Tom Newton, Campaigns and Acquisition Marketing Manager ( @tokyotom ).

Books 150

Books Technical Review Marketing User Testing 150

The Product Coalition

OCTOBER 25, 2020

The studio produces different animated videos, including explainer videos, product marketing videos, short commercials, educational videos, and more. The studio offers a full video production process spanning briefing, script, storyboard, illustrations, voice-over, and animation.

Airlines 158

Airlines Magazine Advertising Travel 158

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Intercom, Inc.

FEBRUARY 2, 2022

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

The Product Guy

FEBRUARY 18, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. One size ends up fitting none.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). What about Facebook?

Education 156

Education Marketing Weak Development Team Advertising 156

Product Talk

APRIL 20, 2022

Contrast this with the types of outcomes startups tend to set—find customers or get to product-market fit. Jim and Sally found a nice balance between spending time where podcasters already hang out and spending on advertising to bring podcasters directly to them. A directional outcome sets the bounds of the opportunity space.

Product Research 289

Product Research Startups User Testing User Friction 289

Userpilot

FEBRUARY 24, 2025

Netflix Product Manager, Media Planning (Ads) Netflix office. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. She will optimize business models for profitability and operational efficiency.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Mind the Product

JUNE 13, 2018

Before that he co-founded Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP). Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. Get your workshop tickets.

User Testing 133

User Testing Data Visualization Workshop Product Research 133

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Google AdWords – advertising. Demandbase – advertising.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 130

Education Marketing Weak Development Team User Testing 130

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mind the Product

MAY 5, 2020

Mobile adoption rates are high, so you would think that a mobile app or an advertising product would be a huge monetisation opportunity. Today there are 45 product managers. I now look after 110 people, that’s across user research, design, product management and product marketing,” she says.

Leadership 149

Leadership User Testing Research Software Analytic Tools 149

Intercom, Inc.

DECEMBER 19, 2019

Well, Bill Gates defines it as the point when the value of the stuff built on top of your product surpasses the value of your product on its own. Intercom on Product: The rise of the keyboard first generation. 2019 saw us launch 3 new series on the podcast – Scale, The Sales Summit and Intercom on Product.

Feedback Software 32

Feedback Software User Testing Download Systems Review 32

Mind the Product

AUGUST 18, 2017

A daily interaction like Facebook is great for advertising businesses, but an infrequent cycle like Airbnb might require a transactional value instead. We often don’t look at this often enough. The cycle is different depending on the core action required, but it also has an impact on your business model.

Onboarding KPIs 175

Onboarding KPIs Customer Experience Customer Feedback Data Visualization 175

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

The Product Coalition

SEPTEMBER 14, 2022

Unattached The first kind of affiliate promotion is spoken as “unattached,” or once you haven’t any authority within the niche of the merchandise, you’re advertising. In this form of selling, you employ your influence to market merchandise and services that followers may very well like, rather than paying to induce clicks on a banner ad.

Marketing 115

Marketing Advertising Education Reference 115

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Bistro

MAY 17, 2016

The key attributes are often that they have a wide selection of products from many vendors, they do their own market development (lead generation, advertising, promotion, etc), and they typically get a significant discount off the list price (25% – 50%) in exchange for their efforts. Executive Summary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150