Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 83

Onboarding KPIs Product launches Analytic Tools Feedback Software 83

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 86

Product launches Product Research User Testing Research Software 86

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

JUNE 12, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

NOVEMBER 28, 2023

GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Documented customer queries, issues, or needs related to your product. SaaS new user growth rate formula.

Analytic Tools 82

Analytic Tools Research Software Feedback Software Data Visualization 82

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 87

Feedback Software Research Software Analytic Tools Product Research 87

Userpilot

JUNE 19, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Research Software Customer Experience Data Visualization 52

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JUNE 26, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Data Visualization 40

Data Visualization Analytic Tools Research Software Customer Experience 40

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 78

Product Research Feedback Software Research Software Product Marketing 78

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

User Testing 80

User Testing Feedback Software Analytic Tools Research Software 80

Userpilot

JUNE 17, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a user acquisition specialist. A career as a user acquisition specialist offers various opportunities for advancement in the SaaS industry.

Data Visualization 52

Data Visualization Customer Experience User Testing Analytic Tools 52

Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.

Data Visualization 92

Data Visualization User Testing Research Software Feedback Software 92

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. Best product marketing tools.

Research Software 84

Research Software Analytic Tools Feedback Software Data Visualization 84

Userpilot

JANUARY 3, 2023

Potential customers are more likely to trust you by seeing your products’ benefits. Case studies help potential buyers understand your product’s uses and result conveniently. It helps customers realize how your solution matches their business and try your product. Success stories for MQL to SQL conversion.

User Testing 90

User Testing Feedback Software Research Software Customer Experience 90

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of product launches and initiatives too.

B2B 75

B2B Research Software Feedback Software Customer Experience 75

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Interviewer: Yes, I’m okay with them! What is it? That is all!!

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Usersnap

AUGUST 25, 2021

Are you part of a SaaS company? There are a multitude of SaaS businesses springing up, as businesses continue to become more digital. The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Improvement of Services and Products. We got you covered here.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. They need to understand the nuances of their prospects’ businesses and sell the value of the solution, not just negotiate on price. We use Intercom as our messaging platform (no surprise there ??)

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. App Center. Introduction stage.

User Testing 87

User Testing Feedback Software Analytic Tools Research Software 87

Mind the Product

FEBRUARY 6, 2020

Here she explains how she got her job and why she sees herself as a bit of a ‘product mom’ I find what we do at Koenig & Bauer Coding really interesting as we get to work with very modern technology creating coding and marking solutions for different industries (pharmaceuticals, automotive, food and beverage etc).

Product Management 138

Product Management Product Manager Research Software Automotive 138

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Transportation 105

The Product HQ

JUNE 10, 2024

Technical Skills The various technical knowledge and skills required by a product lead vary depending on the industry area. A product lead managing the production of a complex digital product needs to know how digital technology works. Research is necessary if you are looking to break into an alternative industry.

User Testing 52

User Testing Data Visualization Research Software Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? What is a great product that is not being marketed well?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

OCTOBER 30, 2022

The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. By JANA PAULECH.

Development 59

Development Transportation Research Software Product Research 59

Userpilot

SEPTEMBER 23, 2022

Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Customer feedback will also help you decide on the features for your minimum viable product. Tracking retention , stickiness and growth rate will show you how your product performs after the launch.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. Onboarding tips for a new app. Email can be a great tool to fill in gaps between conversion points. Come back” campaigns for inactive users.

User Testing 150

User Testing Customer Experience Analytic Tools Research Software 150

The Product HQ

JUNE 1, 2024

While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works. For starters, having sound knowledge of technical product development will make it easier for you to plan with software engineers.

Startups 52

Startups Product Management Product Manager Technical Review 52

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. What would be some tools to do that?

User Testing 94

User Testing Customer Feedback Customer Experience Product Management 94