This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. Forcing a solution on a problem is never a good thing, but I do think that following tech news, and news about AI specifically, is a huge part of the toolbox for modern-day entrepreneurs. In short, Tagbox.io
What does a successful SaaSproductlaunch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaSproductlaunch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Do you want to track productlaunch success with relevant KPIs and metrics but don’t know where to start? Productlaunch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a productlaunch? What are the phases of a productlaunch?
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS?
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? The productlaunch manager coordinates the work of cross-functional teams and supports the product manager during productlaunches. What is a productlaunch manager?
Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?
A productlaunch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several productlaunches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.
Here she explains how she got her job and why she sees herself as a bit of a ‘product mom’ I find what we do at Koenig & Bauer Coding really interesting as we get to work with very modern technology creating coding and marking solutions for different industries (pharmaceuticals, automotive, food and beverage etc).
Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. What would be some tools to do that?
In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. They need to understand the nuances of their prospects’ businesses and sell the value of the solution, not just negotiate on price. We use Intercom as our messaging platform (no surprise there ??)
Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful productlaunches. Use the SMART goal-setting framework to set and track targets from ideation to productlaunch. Who is part of the GTM team?
Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for productlaunching and growth roadmap at least for 2 years. Interviewer: Yes, I’m okay with them! What is it? That is all!!
GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Documented customer queries, issues, or needs related to your product. SaaS new user growth rate formula.
Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a productlaunch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.
Embarking on a career as a productlaunch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful productlaunch manager. First of all, enroll in a productlaunch manager certification course.
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?
In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?
As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. Best product marketing tools.
Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.
During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.
Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaSproduct management within digital companies are “mooning” ??. Which one wouldn’t?
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.
Whether you’re still validating your SaaSproduct idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. Instead, you can follow this hands-on guide for go-to-market strategy and productlaunch plans. Let’s dive in!
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?
Potential customers are more likely to trust you by seeing your products’ benefits. Case studies help potential buyers understand your product’s uses and result conveniently. It helps customers realize how your solution matches their business and try your product. Success stories for MQL to SQL conversion.
Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of productlaunches and initiatives too.
Here is a typical career path and how to progress in each position: Marketing coordinator/assistant (entry-level) : You can progress by gaining hands-on experience with digital marketing tools, learning about user acquisition strategies, and developing product analysis skills. Looking into tools for user acquisition specialists?
His product journey started with the discovery that his wife (and, by extension, many women in rural India) couldn’t afford commercially available sanitary products, and was having to resort to dangerously unhygienic homemade solutions. Product Management Takeaway. Understand Your Competitors Through Market Research.
TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.
On average, about 40% of the productslaunched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.
She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.
TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.
Including UX research in any UX project is crucial for all businesses with any digital platform. It’s an extremely powerful tool to understand your audience better, make data-based design decisions, and invest in the right solutions. Our team has everything you need to boost your business and have a truly unique platform.
Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market.
Please make sure that you are submitting questions through the mobile app. So it’s App Store reviews, it’s direct customer feedback through a customer feedback link. So we have certain customers that have been with us either a long time or have a certain profile that we look to help test products or just ask questions of.
TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.
Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? This ultimately helps increase the number of people using your product.
Are you part of a SaaS company? There are a multitude of SaaS businesses springing up, as businesses continue to become more digital. The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Improvement of Services and Products. We got you covered here.
In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a user acquisition specialist. A career as a user acquisition specialist offers various opportunities for advancement in the SaaS industry.
TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.
Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a productlaunch, for example). Product planning. Productlaunch.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content