Remove Advertising Remove Positioning Remove Systems Review
article thumbnail

AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

article thumbnail

Conducting User Research in Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

article thumbnail

The #1 Mobile Customer Engagement Secret

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. If you work in mobile marketing or advertising , demographic information is critically important. Identifying and utilizing your fans (directing them to leave reviews, encouraging them to share on social media, etc.).

article thumbnail

Rapid response: How we fixed our on call process to avoid engineer burnout

Intercom, Inc.

The quality of our alarms and on call procedures were inconsistent across teams and we were using ad hoc review processes for new and existing alarms. They defined all our alarms in code using a Terraform module, and started using peer review for every change. The number of out-of-hours pages has dropped to less than 10 a month.

article thumbnail

How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. If you work in mobile marketing or advertising , demographic information is critically important. Identifying and utilizing your fans (directing them to leave reviews, encouraging them to share on social media, etc.).

article thumbnail

The Role of Emotional Intelligence in Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.