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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

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TEI 320: Visual strategies to better position your product ideas – with Amy Balliett

Product Innovation Educators

At Killer, I focus on visualizing content to advertise to an audience. At Killer, I focus on visualizing content to advertise to an audience. I wondered how I could share the same content in a way that’s easier to digest. Tufte focuses on visualizing scientific or historical information for an analytical audience.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

Userpilot

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS: 1. Buffer value-based advertising.

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Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

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Adapting to Product Risks

The Product Guy

A risk is an uncertain event that may have both a positive or negative impact on a product. We measured our metrics after the implementation of the animations and we saw a positive increase in all of our metrics. All most all of the metrics showed a positive increase. JCDecaux mainly offered advertising products.

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

It created a lot more complexity in the supply and demand of digital advertising inventory and pricing mechanisms. Now, you can track advertising exposure all the way through to the brand’s ultimate success measure. That’s sparking a lot of interesting innovation in the way we target advertising and measure effectiveness.