Userpilot

NOVEMBER 2, 2023

Search Engine Optimization (SEO) allows companies to reach more users with their content. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Personalized emails are an effective way to announce new features and updates, and can be used to win back inactive users.

Feedback Software 85

Feedback Software Analytic Tools Research Software User Testing 85

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. The customer or user acquisition strategy is product-led and follows this concept of land and expand. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Kevin: Yeah, that’s true.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

AUGUST 31, 2023

This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. They analyze user behavior and run A/B tests, making data-driven decisions to improve the user experience and increase conversion rates.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

JULY 28, 2024

This reduces the overhead you’d encounter with other acquisition methods , such as outbound sales or paid advertising. For instance, if you see a high drop-off rate after users interact with a particular feature, then you could investigate further through user interviews. What’s an optimal free trial period?

Research Software 82

Research Software User Testing Customer Experience Product Research 82

Userpilot

AUGUST 14, 2023

A classic third-party data example is how Facebook gives advertisers access to users’ data, so they can be easily segmented and targeted. Now, as a product marketer, what first-party data strategy would help you improve the user experience? Let’s go over five ways to collect user data right from your product.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Here are a few reasons why integrating Userpilot with other tools in your stack can help: Better user experience.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Technical Review 84

BrainMates

SEPTEMBER 4, 2023

Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. You can unlock remarkable growth opportunities by aligning your strategy, fostering a product-led culture, and leveraging data to optimise the user experience.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

JUNE 29, 2023

It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption. View the performance of RollWorks advertising directly in HubSpot reports. It offers two-directional integration with HubSpot and improves your outbound prospecting performance.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

AUGUST 2, 2024

Product-Led Growth GTM vs. Traditional (Sales-Led) GTM: Conversion drivers : PLG relies on the product itself (free versions, trials, user experience ), while the traditional go-to-market focuses on outbound sales and marketing efforts to push prospects down the buying process.

Feedback Software 92

Feedback Software Customer Experience Reporting Tools Strategy 92

Userpilot

JULY 24, 2023

Personalizing the user experience. While outbound marketing strategies like email may not be as popular an acquisition method for SaaS companies, it has a fairly good track record in the SaaS marketing space. Personalizing the experience is essential if you want to keep your users from jumping ship to alternative solutions.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

AUGUST 12, 2024

i.e. Integrating the use of AI in your outbound marketing strategy to generate multiple ads you can test. It ensures that the product is deployed on time, works as advertised, and meets quality standards. Product designer : Focuses on the user experience and interface design , ensuring usability and visual appeal.

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91