Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 143

User Testing Document Product Marketing Marketing 143

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Decision-making. Get your free Userpilot demo today!

User Testing 86

User Testing Customer Feedback Feedback Software User Friction 86

The Product Coalition

APRIL 26, 2021

Most channels to market allow for this type of targeting, from ads to outbound call campaigns. It’s harder to translate this into the form advertisers, and sales teams are used to dealing with. You can’t as easily buy an outbound call list of people that need help communicating instantly, particularly if your product is new.

Marketing 89

Marketing Outbound Strategy User Testing 89

Usersnap

FEBRUARY 14, 2023

While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? Will I focus more on inbound or outbound sales, or both equally? What channels will I use to distribute and advertise my products?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. I built an audience. I built an email list.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

BrainMates

SEPTEMBER 4, 2023

It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52