Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters
The Product Coalition
MARCH 3, 2023
Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.
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