Advertising Messaging Research Software 
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Product Talk
JANUARY 24, 2024
These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.
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Alchemer Mobile
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
The Product Coalition
DECEMBER 2, 2021
In the world of mobile, the method you choose to build your mobile app will impact how well it works with users signing up via different acquisition channels?—?especially In some cases, development and technology choices may even stop you from using certain acquisition channels. The only technical requirement is to have a mobile app.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Is there a pattern underlying how technologies hook us? Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
Alchemer Mobile
DECEMBER 27, 2022
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.
Intercom, Inc.
MAY 14, 2018
Messaging: Ignore at your peril. Paid advertising: Still relevant? As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 1.5X: In-app messages are 1.5 1.5X: In-app messages are 1.5
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