PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. But the best products do this with a focus on relevancy, making sure to let the right users know about the right features for them. Sending messages through OneSignal is the easy part.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 84

Research Software Analytic Tools Feedback Software Data Visualization 84

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 82

Analytic Tools Data Visualization Feedback Software Reporting Tools 82

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

The Product Coalition

JULY 10, 2022

Understanding this framework will increase your awareness of core motivations, regardless of what industry you are in, and give you methods for brainstorming improvements and messages that resonate with your audience. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.”

User Testing 141

User Testing Advertising Branding Customer Experience 141

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 95

User Testing Product Marketing Marketing Research Software 95

Userpilot

SEPTEMBER 9, 2024

Customer-led marketing is a strategy that places the customer at the heart of every marketing activity, with the purpose of building relationships and turning customers into advocates. 8 Best customer-led marketing examples to inspire you So, what does customer-led marketing look like in real life?

Data Visualization 97

Data Visualization Customer Feedback Customer Experience Analytic Tools 97

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 94

B2B User Testing Research Software Analytic Tools 94

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MAY 14, 2024

Insights into consumer behavior allow marketers to craft the right messages and target potential customers through the most effective channels. Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions.

Data Visualization 90

Data Visualization User Testing Analytic Tools Customer Experience 90

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams.

Customer Experience 136

Customer Experience Advertising Branding Messaging 136

Intercom, Inc.

FEBRUARY 2, 2022

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. Welcome feedback and gather perspectives from the audience, whether through a form, a listening tour, or direct messages.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Tom Newton, Campaigns and Acquisition Marketing Manager ( @tokyotom ).

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

JULY 24, 2024

Set SMART goals and KPIs for your team to keep track of their progress and drive the product development process. Create a product roadmap to get everyone on the same page and outline key development stages. Select the right pricing strategy to ensure that potential customers find value in paying for your product. Social media.

Data Visualization 97

Data Visualization Framework Product Strategy Analytic Tools 97

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 8, 2024

TL;DR A/B testing is a data science, evidence-based method to optimize the performance of a product or landing page. It involves testing a variation of a product, marketing campaign, or ad against a control group to see if the variation outperforms the original version. Instagram’s ad break message. Instagram ad break.

Analytic Tools 83

Analytic Tools Data Visualization User Testing Product Research 83

Userpilot

MAY 1, 2024

But here are the 3 most important reasons to consider community building for your product : Brand awareness Communities are powerful tools for brand awareness. More importantly, new users who are part of the community first can potentially have longer lifetime value than new users through paid advertising.

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Userpilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Analytic Tools 82

Analytic Tools Research Software Data Visualization Reporting Tools 82

Userpilot

JANUARY 9, 2023

What will your positioning and messaging strategy be? Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. Micromarketing is a marketing approach focusing on a small, specific group of customers. The benefits of product positioning.

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Userpilot

JULY 23, 2024

Marketing : Create a marketing strategy that also outlines positioning and messaging. Launch : Promote the product on different channels such as Product Hunt or LinkedIn. Fake door tests are one well-known and effective method of validating product ideas before you even start building them.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Data Visualization 83

Userpilot

NOVEMBER 19, 2022

They also trial sales and advertising sales support. Product service managers are also responsible for initiating and managing the final part of the product development cycle, that is sunsetting the product or feature. Product service management vs product management. Product launch phase.

Data Visualization 92

Data Visualization User Testing Research Software Feedback Software 92

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

BrainMates

NOVEMBER 1, 2021

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers.

Weak Development Team 105

Weak Development Team Product Research Development Transportation 105

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

JULY 6, 2021

What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Google AdWords – advertising. Demandbase – advertising.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

BrainMates

OCTOBER 30, 2022

A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is ‘problem before solution’, but it still appears the message is not getting through, as too many products and product improvements are launched without a real benefit to customers.

Development 59

Development Transportation Research Software Product Research 59

Userpilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. gains of using the product. use an SEO content marketing strategy.

Research Software 88

Research Software Feedback Software Onboarding KPIs Product launches 88

Userpilot

MAY 12, 2022

A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. Like in-app messages, they also are a good way to invite beta testers. Engage influencers to generate publicity for your new product on social media.

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91