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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. However, creating effective ad creatives is not always an easy task.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

Messaging: Ignore at your peril. Paid advertising: Still relevant? As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 1.5X: In-app messages are 1.5 1.5X: In-app messages are 1.5 Engagement.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

Userpilot

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

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The #1 Mobile Customer Engagement Secret

Alchemer Mobile

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good.

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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS: 1. Buffer value-based advertising.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good.