Remove Advertising Remove Messaging Remove Onboarding KPIs
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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. How do we retain customers?

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15 Customer Journey KPIs to Track Across Different Stages

Userpilot

Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.

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Product-Led Growth Metrics in SaaS & 5 Tips To Improve Them

Userpilot

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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What we shipped: 13 new features to drive conversions and enable better conversations

Intercom, Inc.

In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data. Embed apps right inside your messages. In fact, we see that in-app messages get 3X the open rates compared to email!)

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

Marketing teams must partner with their sales counterparts to determine the list of target accounts, identify the right channels, and coordinate on messaging. What: What messages will you communicate to your target accounts? Jumbled messages and tactics are the fastest way to put off a high-value account. Customer success.

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15 Best In-App Messaging Examples To Improve Customer Engagement In SaaS

Userpilot

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?