Userpilot

DECEMBER 4, 2023

From your website to the in-product experience, there are countless CRO metrics to track. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. What are CRO metrics?

Onboarding KPIs 71

Onboarding KPIs Feedback Software Analytic Tools Customer Experience 71

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.

Onboarding KPIs 90

Onboarding KPIs Feedback Software Product Research Customer Feedback 90

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 87

Feedback Software Research Software Analytic Tools Product Research 87

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 78

Product Research Feedback Software Research Software Product Marketing 78

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 83

Onboarding KPIs Product launches Analytic Tools Feedback Software 83

Mind the Product

AUGUST 18, 2017

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Whether it’s a new product or new feature we start with zero users, says Josh. So where do we start?

Onboarding KPIs 166

Onboarding KPIs Customer Experience Customer Feedback Data Visualization 166

Userpilot

OCTOBER 1, 2021

For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The fact is that coding an onboarding process from scratch is near-impossible for most SaaS businesses, both in terms of cost and in terms of having enough free developers available.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 88

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. How to use the results of your A/B tests to make data-driven decisions that improve your marketing results. We’ll cover: What A/B testing means. Different types of A/B tests to implement. Get started with Userpilot!

User Testing 85

User Testing Data Visualization Product Research Testing 85

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Did the potential user discover the feature?

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. From learning about the product to a desired action, like a purchase. Hence this guide.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

The Product Coalition

JUNE 10, 2022

Financial well being, usage, simple tracking metric or only shopping experience. Not having clear, concise product categories, subcategories and navigation, is painful for customers. Potential solutions to improve these pain points are: Keeping slick product navigation. There are some actionable metrics.

Onboarding KPIs 137

Onboarding KPIs Customer Experience User Friction Product Management 137

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 87

Product Marketing Marketing Research Software Feedback Software 87

Lenny Rachitsky

SEPTEMBER 3, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. He spent the past decade as a VC and product leader helping world-class companies like Faire, Quizlet, and Ibotta accelerate their growth. This makes products less sticky and retention more difficult.

User Testing 105

User Testing Feedback Software Framework Onboarding KPIs 105

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91

Userpilot

DECEMBER 15, 2023

Looking for a good onboarding automation tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 52

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 75

B2B Research Software Feedback Software Customer Experience 75

Userpilot

MARCH 15, 2022

Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?

Onboarding KPIs 84

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 84

Userpilot

OCTOBER 18, 2021

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. Dave McClure’s Pirate Metrics. Pirate Metrics consist of: Acquisition.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Onboarding KPIs 83

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Free trial to product-qualified lead (PQL) conversion: 4%. Create marketing playbooks for optimization.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Userpilot

DECEMBER 12, 2023

Looking for a good new customer onboarding tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JULY 23, 2024

The product development life cycle is an exciting and complex process. Understanding its different stages can help you transform a simple idea into a finished product. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Data Visualization 83

Userpilot

OCTOBER 30, 2023

Looking for a good onboarding automation tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Embedded Analytics 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 94

B2B User Testing Research Software Analytic Tools 94

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Acquisition Metrics.

Onboarding KPIs 73

Onboarding KPIs Analytic Tools Marketing Data Visualization 73

Userpilot

APRIL 30, 2024

What’s one of the biggest factors impacting how many users use your product ? The higher your adoption rate, the more customers will use your product, resulting in more revenue. TL;DR Adoption rate measures how quickly new features or products gain popularity and usage, indicating their success and user appeal.

Onboarding KPIs 76

Onboarding KPIs Data Visualization User Testing Analytic Tools 76

Userpilot

JULY 9, 2021

Which SaaS metrics should you track to measure if your business is growing at a healthy pace? With the abundance of data and product analytics available, it's sometimes hard to distinguish vanity metrics from important growth ones. don’t track metrics at all (mostly due to not knowing what to track and why).

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 98

Userpilot

OCTOBER 30, 2023

Looking for a good new customer onboarding tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Embedded Analytics 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 88

Research Software Feedback Software Onboarding KPIs Product launches 88

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns. Conversion.

Feedback Software 70

Feedback Software Analytic Tools Research Software User Testing 70

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

Userpilot

MARCH 6, 2023

What’s product-led acquisition? How is it different from product-led growth? We also introduce key metrics product managers should follow if they’re serious about PLG. TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers.

Onboarding KPIs 83

Onboarding KPIs Customer Experience Advertising Product Research 83

Userpilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. But doesn’t it come with an increased need for coding or technical knowledge for marketers? Conclusion.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Data Visualization 83

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

Research Software 90

Research Software Feedback Software Analytic Tools Onboarding KPIs 90

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. For each stage, choose the metrics to track performance and decide which team owns them. What is a product-led growth (PLG) motion? A PLG motion.

Analytic Tools 84

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 84