Intercom, Inc.

MAY 17, 2022

If you were there, you probably left excited about the evolving world of marketing. The age of mass media marketing and advertising is over. Atomized media: There are more channels than ever, and brands are scrambling to tailor their message to suit each one. The message is the medium. Here are the top takeaways.

Marketing 129

Marketing Customer Communications User Testing Onboarding KPIs 129

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Data Visualization 97

Data Visualization Customer Feedback Customer Experience Analytic Tools 97

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.

Analytic Tools 82

Analytic Tools Data Visualization Feedback Software Reporting Tools 82

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Intercom, Inc.

FEBRUARY 12, 2018

The only way to make sure your customers see your message is to understand their behaviors and mindset. Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. The best marketing in the world is irrelevant if nobody sees it. Time saved through faster planting.

Research Software 185

Research Software Marketing Artificial Inteligence Advertising 185

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Hopkins was the Seth Godin of the 1900s.

Books 220

Books Marketing User Testing Analytic Tools 220

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 160

Marketing Customer Experience Advertising Branding 160

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. The answer is ‘No’.

User Testing 107

User Testing Marketing Research Software Entertainment 107

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 94

B2B User Testing Research Software Analytic Tools 94

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 81

Feedback Software Messaging Customer Feedback Customer Experience 81

Userpilot

OCTOBER 30, 2023

Looking for a good in-app messaging tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for in-app messaging on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. HubSpot simplifies marketing campaigns with automation and effective lead nurturing.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Customer Experience 83

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 87

Feedback Software Research Software Analytic Tools Product Research 87

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

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Books Technical Review Marketing User Testing 150

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Advertising. Go-to-market strategy.

Product Research 78

Product Research Feedback Software Research Software Product Marketing 78

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 87

Product Marketing Marketing Research Software Feedback Software 87

The Product Coalition

OCTOBER 20, 2021

Creating banners can sometimes be a weeks-long headache for an online marketing specialist, especially when they need animated banners for different advertising platforms. Instead, marketing specialists can make these changes themselves, download the updated banners, and upload them to the ad network in just a couple of minutes.

Marketing 134

Marketing User Testing Advertising Download 134

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

The Accidental Product Manager

APRIL 24, 2023

Las Vegas closed its doors mid-March and pulled all of its advertising. The product managers have had to be nimble in the markets that they target and the channels that they use. This has now shifted to digital video, connected TV and social media in order to be incredibly targeted about which markets and which consumers they reach.

Marketing 65

Marketing Travel Advertising Entertainment 65

Lenny Rachitsky

JUNE 18, 2024

As someone who’s always worked on product-oriented growth, I’ve never had a chance to understand the logic behind advertising out in the real world, and what kind of impact startups see from these levers. ” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders.

Advertising 111

Advertising B2B Customer Experience Software Engineering 111

The Product Coalition

MARCH 4, 2024

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

Analytic Tools 109

Analytic Tools Data Visualization Customer Experience User Testing 109

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

JUNE 19, 2024

Interested in marketing analyst roles? In this guide, we’ll explore the ins and outs of marketing analyst roles through detailed job descriptions and handy templates. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 70

Feedback Software Analytic Tools Research Software User Testing 70

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 87

User Testing Feedback Software Analytic Tools Research Software 87

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. How to use the results of your A/B tests to make data-driven decisions that improve your marketing results. You can also experiment with different customer segments, different messaging strategies, and more.

User Testing 85

User Testing Data Visualization Product Research Testing 85

Intercom, Inc.

MAY 18, 2022

Anna Griffin, Chief Marketing Officer at Intercom. With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions.

Data Visualization 217

Data Visualization Analytic Tools Feedback Software User Testing 217

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Tell us about user messaging and how product analytics can inform strategies and deployments with it.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer. There’s also a lot of curiosity.

User Testing 91

User Testing Market Research Customer Experience Product Research 91

Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Past behaviors and mobile customer engagement history.

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User Testing Customer Experience Customer Feedback Feedback Software 246