Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

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User Testing Market Research Customer Experience Product Research 91

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Product recognition instead of brand awareness.

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Userpilot

JULY 23, 2024

The product development life cycle is an exciting and complex process. Understanding its different stages can help you transform a simple idea into a finished product. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product.

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Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Podcast | Lennybot | Swag | Best of Lenny’s Newsletter | Hire your next product leader. Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers.

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Mind the Product

OCTOBER 8, 2018

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management.

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Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in? Let’s get to it.

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Product launches Product Research User Testing Research Software 86

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 87

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Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. TLDR; A customer pain point refers to an issue that a customer experiences when interacting with a product or service. Productivity pain points happen when customers want more efficiency from a product.

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Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

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User Testing Product Research Customer Feedback Customer Experience 52

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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Userpilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

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Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

JUNE 28, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior. Looking into tools for user acquisition specialists?

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The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Thoroughly identify and rectify any bugs or glitches, and conduct usability testing to gather valuable feedback from real users.

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Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

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User Testing Product Research Feedback Software Framework 59

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also trial sales and advertising sales support.

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Data Visualization User Testing Research Software Feedback Software 92

Userpilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

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Data Visualization Customer Experience User Testing Analytic Tools 52

The Product Coalition

NOVEMBER 2, 2022

The main thing is to implement unique features in your software product. Businesses use Instagram to post, promote, and advertise products and communicate with customers. Study the market and analyze your competitors Your goal is to build a photo-sharing platform. Why develop an Instagram-like app? 24% of the 4.18

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Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

AUGUST 21, 2024

This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. Trigger contextual customer feedback surveys. Use product usage insights to make data-driven improvements. Use product usage insights to make data-driven improvements.

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Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. TL;DR The customer value chain is a combination of what your customers need, how they use your product, and the ways in which you can make it easier for them to use the product. What is the customer value chain concept?

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Userpilot

JUNE 26, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

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Data Visualization Analytic Tools Research Software Customer Experience 40

The Product HQ

JUNE 1, 2024

The role of a product manager is one of the most crucial and dynamic positions within an organization. Product managers connect various departments, ensuring that a product not only meets market demands but also aligns with the company’s strategic goals.

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Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

The Product Coalition

OCTOBER 6, 2020

By leading the creation and development of groundbreaking qualitative analysis products, Jared is dedicated to helping companies like Netflix, Sony, and Disney understand how their content impacts audiences everywhere. Automating ways to understand how consumers feel about content is a product specialist’s dream at companies today.

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User Testing Data Visualization Product Research Research Software 146

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Step 1: Prioritize the opportunities you want to test.

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Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Start from a Strategic, Customer-Centric Perspective.

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Data Visualization Customer Experience Research Software User Testing 140

The Product Guy

FEBRUARY 5, 2017

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings.

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Centercode

SEPTEMBER 17, 2019

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. When you need a product concept or feature idea. Focus groups.

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User Testing Customer Feedback Product Research Customer Experience 45

The Product HQ

JUNE 10, 2024

Looking for the top product lead skills you must master to succeed as a product leader? Product leads are responsible for the creation and development of new products. They manage and track the entire product lifecycle strategy from design to completion. A product lead is a senior-level role in an organization.

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Userpilot

JUNE 19, 2024

TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company. Before you invest in tools, carry out enough research about them and ensure they are the perfect fit for you. Looking into tools for marketing analysts?

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Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

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