Userpilot
AUGUST 30, 2024
Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Email marketing.
Pragmatic Marketing
MAY 11, 2020
After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. How can you change your marketing to fit these channels?
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Pragmatic Marketing
MAY 11, 2020
After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. How can you change your marketing to fit these channels?
The Product Coalition
FEBRUARY 1, 2018
While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.
Antwak Blog
MARCH 26, 2021
Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .
Intercom, Inc.
NOVEMBER 18, 2019
We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. Gone are the days of cold calling, telemarketing, and, to some extent, mass advertising. “Business leaders saved an average of $300,000 in 2019 from their chatbots” The lede?
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