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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. B2B SaaS marketing (down market).

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

HubSpot as a data destination As a data destination, configuring HubSpot into Userpilot will let you leverage the events you create and track in Userpilot to better customize and target HubSpot campaigns. In addition, you can let any event in your system trigger a sequence of actions and updates across all your tools. out of 5 in G2.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn. “How can I push my message while still capturing existing intent from the market?”

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Introducing Intercom SMS: Connect, engage, and activate with two-way SMS

Intercom, Inc.

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Targeted and personalized outbound messaging. So if you have an important message for your customers, make it personal.

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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

Userpilot

This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. They organize webinars , podcasts, workshops, and other events to attract potential customers. Media buying teams: Media buying teams handle paid advertising efforts.

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How Does A Free Trial Work in SaaS?

Userpilot

This reduces the overhead you’d encounter with other acquisition methods , such as outbound sales or paid advertising. Trigger contextual upgrade messages for free trial users Timing is everything when it comes to upsell prompts within free trials. What’s an optimal free trial period?

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

Use contextual in-app messages to introduce new features. Just like new feature announcements , it’s best to trigger upsell messages contextually to maximize their impact. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals.