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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

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How to Use the PLG Motion to Drive Growth

Userpilot

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. It’s a popular strategy in the enterprise software space. For each stage, choose the metrics to track performance and decide which team owns them.

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The 5 Best Onboarding Workflow Software in 2021

Userpilot

When you first hear the term onboarding workflow software, you might think, what is a workflow? They are completing a series of steps or tasks from when they sign up for your product until they get their job done. You also have to be aware of the solutions that fit smaller companies vs more mature products. Table of Contents.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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What Is Behavioral Targeting and How To Use It To Increase Retention?

Userpilot

It’s based solely on customer touchpoints , meaning the ad (usually in the form of popups and modals) is triggered by specific user action within the site/product. Leverage feature tagging to monitor how customers interact with features. Display relevant ads with behavioral advertising campaigns.

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

So, if you want to avail yourself of more features unavailable in the software, you can integrate your HubSpot account with other apps. Now let’s check out the 15 best HubSpot integrations, including their best features/use cases, prices, and ratings on the G2 platform. This means you can send and receive data to/from HubSpot.