The Product Guy

APRIL 4, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

FEBRUARY 1, 2021

Analyzing Job Advertisements for Product Owner Positions Probably, you are considering a position as a Product Owner in a particular organization. So, don’t be too surprised to see a job advertisement that looks like a Swiss-army knife of required skills and traits, including multiple Product Owner anti-patterns.

Advertising 167

Advertising Technical Review Customer Experience Agile 167

The Product Guy

MAY 15, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Lenny Rachitsky

JUNE 11, 2024

Incrementality test designs for advertising campaigns 6. Include CSAT scores from top technology companies. Include NPS scores from top technology companies. Include key features, existing customers, differentiation points, and user reviews. Understanding technical jargon 24. Why did it work?

User Testing 116

User Testing Research Software Analytic Tools Technical Review 116

The Product Guy

FEBRUARY 2, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Advertising is on that list, SEO too, and so is viral growth.

User Testing 105

User Testing Research Software Feedback Software Startups 105

BrainMates

NOVEMBER 1, 2021

Most companies are in reality reviewing and failing several orders of magnitude less ideas than this. A wifi-enabled juice dispenser that pressed juice from single-serve packets – it is an example of a technology solution in search of a problem. Failure Point #3 – No clear differentiation in the market.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. Then I moved to Los Angeles and worked for an advertising agency in LA called DDB. Now we have HTML and CSS and JavaScript and it’s much, much more technical, as I’m sure the audience knows.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?),

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

The Product Guy

MARCH 2, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. Competitive advantage.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. Tara: You definitely had relevant expertise, but I really love that you made the transition from the traditional industry (on Wall Street) to tech. Michael: Early stage is tough.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. Tableau builds trust with potential customers on software review platforms. It goes beyond traditional advertising to influence people and emotionally connect them with your brand. Userpilot uses content marketing to increase brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 20, 2021

I also worked with numerous tech startups and even built and run companies myself. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. online reviews. The most common symptom is that “marketing/advertising doesn’t work!”. Online review platforms.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. Did you start out in New York in an advertising firm? But really talk to people about voice as a differentiator, as an opportunity for this brand to stand out. Doug: That’s right.

Marketing 209

Marketing B2B Branding Data Visualization 209

Userpilot

OCTOBER 27, 2021

I mean, when I just did an internet search for “WalkMe”, Google gave me an advertisement result for Whatfix above an ad for WalkMe. Neither platform publishes its pricing information, but user reviews indicate that WalkMe starts at around $9,000 per year and Whatfix at about $1,200 per month. What’s even the difference?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Advertising. Also, focus on what differentiates your product in the market. A budget for any paid advertising or other marketing initiatives you’ll be undertaking as part of your launch. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JUNE 14, 2022

Customer relationship management involves leveraging the right technologies to properly meet your customers’ and prospects’ needs. Therefore, companies that build affiliation, trust, and an emotional connection with consumers can increase sales, decrease churn, and differentiate themselves in the market.

Reporting Tools 118

Reporting Tools Feedback Software User Testing Data Visualization 118

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

AUGUST 31, 2023

It’s a popular tool for e-commerce businesses that focuses on tracking conversion and purchase-related data and leveraging such data for advertising purposes. This can be caused by a number of factors, such as incorrect event tracking setup or technical issues. Heap reviews On G2, Heap has a splendid rating of 4.3

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

freshtrax

SEPTEMBER 24, 2019

It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad. Adjust is now a well-established technology provider and plays a major role in shaping the future of the market. How did Adjust get potential clients in Japan to trust its technology? Integration is key.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Social advertising platform Smartly.io Customer support can be a technically complex, emotionally demanding job. Increased business efficiency (58%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

NOVEMBER 8, 2022

Differentiate your product from other similar products on the market to avoid product parity. Think tech startup launches their first app. Differentiate your product. Product differentiation involves highlighting the unique features of your product that stand it apart from the competition.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

ProductPlan

MARCH 17, 2020

Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Product Vision. Product strategy. Product development. Product launch.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

BrainMates

OCTOBER 30, 2022

In reality, most companies are reviewing and failing ideas several orders of magnitude less than this. A Wi-Fi-enabled juice dispenser that presses juice from single-serve packets is an example of a technology solution searching for a problem. 3 - No Clear Differentiation In Market. 2 - Inadequate Customer Research.

Development 59

Development Transportation Research Software Product Research 59

UX Studio

SEPTEMBER 20, 2018

We identified the goals of the collaboration, talked about fears and obstacles, features, competitors, technical requirements, created the brand’s persona, and mapped the current and ideal user journeys. They found the onboarding flow difficult to understand – mainly due to unclear copy. Kickoff workshop with the Xeropan team.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Indicative

JANUARY 13, 2021

That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). DMPs are primarily used for advertising—to improve ad targeting. Check out each platform’s website, read reviews on third-party websites (like G2 ), and talk to their customers if possible.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Lenny Rachitsky

SEPTEMBER 3, 2024

The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying. What makes consumer subscription apps unusual is that most don’t have sales teams, which means the product must be able to sell itself organically and through paid advertisements.

User Testing 131

User Testing Feedback Software Framework Onboarding KPIs 131

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. They also provide custom artwork through illustration and engaging motion design.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

UX Planet

FEBRUARY 26, 2024

Alternative assessment methods, such as portfolio reviews, collaborative discussions are presented as more promising avenues for assess the candidate and promoting inclusivity in the hiring process. Portfolio Reviews This is the most frequently suggested alternative. Even at a contractual level, the context varies.

User Testing 98

User Testing Research Software Data Visualization Feedback Software 98

Userpilot

MAY 29, 2024

If your product idea already exists in some form, determine how you can improve upon it or differentiate yourself. Most early adopters hang around on Product Hunt , so you want to ensure you launch your new product there and drive traffic to the page through social media posts, emails, and paid advertising.

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

ProductPlan

APRIL 2, 2019

And with so much money being spent on marketing and advertising that directly fuels growth, product managers must continually remember that some of that revenue and profit should be reinvested in product development. With this data in hand, they can prioritize the product roadmap to maximize sales during this land-grab growth phase.

Onboarding KPIs 78

Onboarding KPIs User Testing Product Research Technical Review 78

Userpilot

AUGUST 18, 2020

Remember this Apple’s iPhone 3 advertising slogan? Well, maybe it’s due a revival – this time as an unofficial mantra for the SaaS sector. On the one hand, it requires technical resources to deploy; and on the other, all the events you want to track have to be defined and set up. Source: cultofmac.com. accounts).

Analytic Tools 105

Analytic Tools Feedback Software User Testing Data Visualization 105

The Product HQ

JUNE 1, 2024

Technical PM Skills A big part of the role of a startup product manager is working with engineers to define and build the product. While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works.

Startups 52

Startups Product Management Product Manager Research Software 52

Mixpanel

AUGUST 31, 2020

Delivering content of choice through useful innovations while keeping it easy and simple for the customer – that’s what differentiates us from our competition. Due to the lack of new content, channels brought back retro content. It must never be about using technology for the sake of its availability. My background is diverse.

Onboarding KPIs 64

Onboarding KPIs Data Visualization Analytic Tools Reporting Tools 64