The Product Guy

FEBRUARY 18, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). What about Facebook?

Education 156

Education Marketing Weak Development Team Advertising 156

Lenny Rachitsky

JUNE 11, 2024

Incrementality test designs for advertising campaigns 6. Using Lenny’s Newsletter research, what is good retention for a consumer product? Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Why did it work? Finding benchmarks 7.

User Testing 117

User Testing Research Software Analytic Tools Technical Review 117

Userpilot

FEBRUARY 24, 2025

Netflix Product Manager, Media Planning (Ads) Netflix office. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. She will optimize business models for profitability and operational efficiency.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 131

Education Marketing Weak Development Team User Testing 131

BrainMates

NOVEMBER 1, 2021

Failure Point #3 – No clear differentiation in the market. A product needs to be sufficiently different enough in a buyers mind to sway them to purchase. In a world where your product is never the only solution to a problem, you are asking a customer to choose you over another solution that may provide similar benefits.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

SEPTEMBER 30, 2024

Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that product communication is clear and coherent across channels, so your audience understands (and trusts) your brand story and values. USP intersection.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

AUGUST 30, 2024

TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion. Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. If you don’t have a product that can fit that channel, then I would recommend not leveraging that. Naturally, I went to town as a marketer. I built an audience.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

The Product Guy

FEBRUARY 2, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 24, 2024

Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. What is a product strategy framework? Social media.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either. or the marketing strategy.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Userpilot

MAY 14, 2024

Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions. Consumers will generally choose the product or service that provides the most perceived value at the least cost. Image source. Does it apply to your business?

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Decision-making. Competitive advantage. Get your free Userpilot demo today!

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

NOVEMBER 19, 2022

However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Identify market opportunities and changes.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Lenny Rachitsky

SEPTEMBER 3, 2024

The stronger and more differentiated the value promise, the more subscribers will pay and the longer they’ll keep paying. What makes consumer subscription apps unusual is that most don’t have sales teams, which means the product must be able to sell itself organically and through paid advertisements.

User Testing 131

User Testing Feedback Software Framework Onboarding KPIs 131

Userpilot

JANUARY 9, 2023

How will you present your product to the market? Good product positioning defines your product niche, differentiates the product from competitors, and identifies the best communication strategy for each target market. Product Marketing OKRs. to build trust in the product or service.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

BrainMates

OCTOBER 30, 2022

In other words, this is a target market equalling ‘everyone who moves’ In reality, its use was relegated to low-volume, niche transportation cases in urban settings like police, postal services and tourists. #3 3 - No Clear Differentiation In Market. 5 - Ineffective Product Marketing.

Development 59

Development Transportation Research Software Product Research 59

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

svpg

SEPTEMBER 30, 2016

Martina has gone on to have a remarkable career, in both product management and product marketing. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Userpilot

FEBRUARY 12, 2021

What Products Is Freemium Most Suitable For? The Benefits of Freemium for SaaS How the Freemium Business Model Works The Disadvantages of Freemium for B2B SaaS Alternatives to Freemium Product Marketing Tricks for Freemium and Free-Trial. Freemium is offering your most basic features and product experience for free.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

JULY 20, 2021

By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. Product/market fit means that not only is the product good, but it successfully responds to the customer group it is designed for. Reported problems. Churn rate check.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

ProductPlan

JUNE 6, 2023

Whereas a rising CAC could signal the need for a reevaluation of a mature product’s differentiation in the market, a falling CAC could be a good indicator of a new product having achieved product-market fit.

Product Management 98

Product Management Product Manager User Testing Customer Feedback 98

Userpilot

SEPTEMBER 11, 2023

Market research teaches you about your competition and your audience. Through competitor analysis, you’ll learn the strengths and mistakes of your competitors and find opportunities for differentiation. How can your product help them? Sample user persona for a product marketer. What are their motivations?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. With this data in hand, they can prioritize the product roadmap to maximize sales during this land-grab growth phase.

Onboarding KPIs 78

Onboarding KPIs User Testing Product Research Technical Review 78

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Amplitude

DECEMBER 6, 2020

This is where your potential customers discover and learn about your product: At the awareness step, potential customers realize they have a problem, a need, or a want that needs to be addressed—and they will begin to seek solutions. . Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. Products can adopt various different monetization strategies and the mechanism you choose to adopt will often be a collaborative effort between product and commercial / sales teams. What are our differentiators?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Department of Product

NOVEMBER 2, 2023

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. Full research paper.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Mixpanel

DECEMBER 6, 2021

But if you implement after going live, you will have a clearer picture of your product market fit, what makes you unique, and how you’re going to position yourself to win. OneSignal sees their customers winning more often because of messaging strategies built to differentiate their customer journey.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52