The Product Guy

FEBRUARY 18, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 88

Product Research Positioning Customer Experience Research Software 88

Userpilot

FEBRUARY 24, 2025

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. They deliver ads in a manner thats thoughtful of Netflixs member viewing experience and drives great outcomes for advertisers.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

OCTOBER 4, 2022

With the deregulation of advertising (apparently a thing in the 80s), toy manufacturers had a new way to reach into our homes, leading to hot, high demand and sold-out toys every Christmas. Their goal is to generate positive feelings about the product, whether the form factor, the packaging, or the unboxing experience.

User Testing 162

User Testing Product Research Customer Experience Customer Feedback 162

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Plus, knowing what customers want helps with better brand positioning, leading to increased engagement and conversion rates. A good place to start is by creating user personas.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

BrainMates

NOVEMBER 1, 2021

Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Coca-Cola C2 was a costly lesson in product differentiation within a portfolio. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Advertising. Write a positioning statement. Also, focus on what differentiates your product in the market. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. Social media. Influencers. Search engines.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. It goes beyond traditional advertising to influence people and emotionally connect them with your brand. For instance, you can induce customers to share their positive experiences with your product on social media. What is brand activation?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

freshtrax

NOVEMBER 4, 2021

The following is a list of services and advertisements that use short videos in Japan. As the app’s tagline says, you can watch “as many people as you like,” which differentiates it from other services. Youtube advertising is a worldwide phenomenon with content that is very localized. Source: [link].

Data Visualization 105

Data Visualization Advertising User Testing Research Software 105

Userpilot

MARCH 29, 2022

A product-led growth strategy allows users to experience the product right away without jumping through hoops of advertisements, marketing strategies, and plans before starting the engine. Product-led growth strategy has many aspects, but PLG experts consider the following as the main differentiating factors. Grow without dependencies.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Intercom, Inc.

JULY 21, 2022

They had occasional advertising here and there. If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? Historically, Slack relied heavily on virality for its growth. Rachel Hepworth: Exactly.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

The Product Guy

FEBRUARY 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Userpilot

NOVEMBER 8, 2022

Differentiate your product from other similar products on the market to avoid product parity. Properly position your product and choose the right messaging to convey its value to your audience. Differentiate your product. Moreover, you need to differentiate your product from your competitors to avoid product parity.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Intercom, Inc.

JUNE 14, 2022

With a CRM system, a single centralized repository contains all information on customers’ and prospective customers’ order histories, their service queries, and their positions in the sales cycle, displayed on user-friendly dashboards. Loyal customers also tend to spend more on your services and products.

Reporting Tools 118

Reporting Tools Feedback Software User Testing Data Visualization 118

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy! Transaction: Super Likes & Boosts extra packages.

Startups 79

Startups Marketing Reporting Tools Research Software 79

Userpilot

MAY 14, 2024

Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions. It posits that businesses can influence consumer attitudes and behaviors through advertising. Image source. Does it apply to your business? Search and evaluation.

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105

Product Management Lessons from the Trenches

DECEMBER 17, 2018

For example, categorizing web pages or search terms into categories to assist marketers in identifying where they want to advertise. evaluating a set of text to identify the writer’s attitude toward a topic as being positive, neutral, or negative. Document Summarization?—?creating Machine Translation?—?allowing

Technical Review 30

Technical Review Feedback Software Artificial Inteligence User Testing 30

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. James builds products and services which delight customers and differentiate companies. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. And never stop innovating.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

ProductPlan

MARCH 17, 2020

Common outbound effort activities include: Competitive differentiation. Positioning. Promotion and advertising. Doing so can close you off from using curiosity to position efforts in an opportunistic way. Product strategy. Product development. Product launch. Market research. Customer communication/experience.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Intercom, Inc.

AUGUST 30, 2018

Kate: I graduated with a graphic design degree in the late ’90s before there was anything like “user experience” and really got my start in graphic design, advertising, branding, and that kind of stuff. It had to be somewhat novel in the marketplace and differentiated and we were decided that sprint was a good idea.

Customer Experience 149

Customer Experience Research Software Leadership User Testing 149

Userpilot

JANUARY 9, 2023

What will your positioning and messaging strategy be? It focuses on people more likely to respond positively, thus building trust and increasing cost-effectiveness. Decide on the positioning and messaging of your micromarketing campaign. The benefits of product positioning. Micromarketing strategies are the opposite.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Social advertising platform Smartly.io Increased business efficiency (58%). Enhanced customer satisfaction (58%). Improved customer acquisition (54%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 20, 2021

For several years I worked in head Marketing and Digital positions. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. positioning. The most common symptom is that “marketing/advertising doesn’t work!”. Positioning. reported ICP. churn rate.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. It includes expenses related to marketing, advertising, sales, and other efforts to attract and convert potential customers.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Lenny Rachitsky

SEPTEMBER 3, 2024

If you’re not a subscriber, here’s what you missed this month: Why PMs are best positioned to thrive in an AI world On asking for help (even when you really don’t want to) Part 2: Time management techniques that actually work Subscribe to get access to these posts, and every post. By front-loading +Psych screens (e.g.

User Testing 131

User Testing Feedback Software Framework Onboarding KPIs 131

BrainMates

OCTOBER 30, 2022

3 - No Clear Differentiation In Market. Coca-Cola C2 was a costly lesson in product differentiation within a portfolio. A year later, the more differentiated “zero calories, full flavour” product, Coke Zero, was launched successfully, making C2 a short but costly lesson in product differentiation. #4

Development 59

Development Transportation Research Software Product Research 59

Userpilot

JUNE 1, 2022

To differentiate between KPIs and metrics, remember this: all metrics are KPIs, but not all KPIs are metrics. You’ve hired four marketing specialists and started using new advertising platforms. Revenue growth and/or a decrease in acquisition costs indicate that your changes are having a positive effect on your goals.

Onboarding KPIs 98

Onboarding KPIs KPI Analytic Tools Data Visualization 98

ProductPlan

JUNE 6, 2023

Whereas a rising CAC could signal the need for a reevaluation of a mature product’s differentiation in the market, a falling CAC could be a good indicator of a new product having achieved product-market fit. Considerations A potential challenge comes in gathering a full calculation of the costs incurred by sales and marketing.

Product Manager 98

Product Manager Product Management User Testing Customer Feedback 98

freshtrax

SEPTEMBER 24, 2019

It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad. The biggest difference comes from Japan’s strong tradition of partnering with advertising agencies for media buying. Integration is key. Q: Adjust has a lot of experience with global expansion.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? There’s more competition than ever. Focus on customer experience.

Customer Experience 52

Customer Experience Education Data Visualization Advertising 52