The Product Guy

JANUARY 5, 2017

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. If you’re a digital marketer, nearly every year brings a new advertising channel to master, from Facebook and Twitter in the late 2000s to Snapchat and TikTok more recently.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

FEBRUARY 1, 2021

Analyzing Job Advertisements for Product Owner Positions Probably, you are considering a position as a Product Owner in a particular organization. So, don’t be too surprised to see a job advertisement that looks like a Swiss-army knife of required skills and traits, including multiple Product Owner anti-patterns.

Customer Experience 167

Customer Experience Advertising Technical Review Agile 167

Intercom, Inc.

NOVEMBER 5, 2020

So what’s the differentiating factor between the malls and stores that are thriving and the ones that are getting snuffed out? Many brands and stores have realized the potential of turning their “real-life” stores into advertisements for a bigger online market.

User Testing 206

User Testing Customer Experience Reporting Tools Travel 206

The Product Guy

FEBRUARY 18, 2017

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die.

Positioning 134

Positioning Product Management Product Manager User Testing 134

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. Make sure you choose those factors that define the current standard in your market and are used to advertise and sell products, rather than the ones that favour your own product. When comparing the two lines, we see that the they diverge. Take the iPhone.

Strategy 144

Strategy Differentiation Product Research Advertising 144

The Product Coalition

JULY 13, 2021

Teams are getting creative with their notification campaigns Social media marketing, advertisements, AI-based recommendations, manual content curation, notifications, email campaigns and cross-promotion. You can either have a different channel name or a key-value pair to differentiate.

Customer Experience 153

Customer Experience User Testing Advertising Naming 153

Userpilot

FEBRUARY 24, 2025

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. They deliver ads in a manner thats thoughtful of Netflixs member viewing experience and drives great outcomes for advertisers.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Andrew Chen

JUNE 26, 2017

. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. In 2017, Facebook counts over 5 million advertisers on its platform, up from 4 million in Q3 of last year and 2 million in 2015.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at

Education 156

Education Marketing Weak Development Team Advertising 156

Lenny Rachitsky

JUNE 11, 2024

Incrementality test designs for advertising campaigns 6. Include key features, existing customers, differentiation points, and user reviews. Include key features, existing customers, differentiation points, and user reviews. Why did it work? How are the app store top charts calculated? Finding benchmarks 7.

User Testing 120

User Testing Research Software Analytic Tools Technical Review 120

Intercom, Inc.

DECEMBER 31, 2019

Google, too, saw a smooth transfer of power from its founders to a new CEO, Sundar Pichai, while also strengthening its core business of search advertising and reorganizing under Alphabet. The ultimate failure of Siri to dominate the AI personal assistant game might come to be seen as its biggest miss of the decade.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

The Product Guy

APRIL 4, 2017

James builds products and services which delight customers and differentiate companies. Melissa won an Addy Award for Excellence in Interactive Media from the Tri-State Advertising & Marketing Association. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

OCTOBER 4, 2022

With the deregulation of advertising (apparently a thing in the 80s), toy manufacturers had a new way to reach into our homes, leading to hot, high demand and sold-out toys every Christmas. Details can equal differentiators. As a child of the 80s, I feel my choice of epic toys grew each Christmas. Or velocity over value.

User Testing 162

User Testing Product Research Customer Experience Customer Feedback 162

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Once defined, communicate these to your target audience by incorporating them into your marketing/advertising message strategy to build a strong product positioning. USP intersection.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

freshtrax

NOVEMBER 4, 2021

The following is a list of services and advertisements that use short videos in Japan. As the app’s tagline says, you can watch “as many people as you like,” which differentiates it from other services. Youtube advertising is a worldwide phenomenon with content that is very localized. Source: [link].

Data Visualization 105

Data Visualization Advertising User Testing Research Software 105

The Product Coalition

MARCH 10, 2023

In the world of advertising, hyperbolic statements are made quite often — because they are designed to attract people so that individuals and/or businesses can grow a customer base. By Tremis Skeete , for Product Coalition We have all witnessed the power of hyperbole. Remember “American Runs on Dunkin,” by Dunkin Donuts?

Weak Development Team 138

Weak Development Team Reporting Tools Customer Experience Advertising 138

BrainMates

NOVEMBER 1, 2021

Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Coca-Cola C2 was a costly lesson in product differentiation within a portfolio. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Any form of marketing involves educating the market on something. You need to understand the market and act accordingly.

Education 131

Education Marketing Weak Development Team User Testing 131

Andrew Chen

JULY 19, 2017

“Today, advertisers of all sizes expect platforms to offer them a number features as basic built-ins: self-serve, hyper-targeting, analytics, dynamic pricing. The internet advertising industry continues to grow across all channels. ” — Sriram Krishnan , ex-Revenue Products at Snap, Mobile Ad Platform at Facebook.

Analytic Tools 111

Analytic Tools Startups Data Visualization Customer Experience 111

The Product Guy

MAY 15, 2017

James builds products and services which delight customers and differentiate companies. Melissa won an Addy Award for Excellence in Interactive Media from the Tri-State Advertising & Marketing Association. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

JULY 21, 2022

They had occasional advertising here and there. If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? Historically, Slack relied heavily on virality for its growth. Rachel Hepworth: Exactly.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Business of Software Conference

JULY 19, 2023

At BoS USA 2023 , you can deep dive into some of the jobs your company needs to do to identify pain points, learn why your differentiated value should be front in centre of your sales pitches, learn the art of story writing for your pitches, and embrace the new world of AI facilitation.

User Friction 98

User Friction Customer Feedback Advertising Customer Experience 98

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. Did you start out in New York in an advertising firm? But really talk to people about voice as a differentiator, as an opportunity for this brand to stand out. Doug: That’s right.

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

AUGUST 2, 2023

Analyze user reviews to gain insights into the strengths and weaknesses of existing apps and determine areas where you can differentiate your creation. Options include in-app purchases for virtual currency, advertisements, or even a premium version with additional features.

Research Software 140

Research Software Feedback Software Weak Development Team User Testing 140

The Product Guy

FEBRUARY 2, 2017

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Advertising. Also, focus on what differentiates your product in the market. A budget for any paid advertising or other marketing initiatives you’ll be undertaking as part of your launch. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

MARCH 9, 2020

The spectrum of companies in Online Dating Market The online dating platforms can be divided into two dimensions regarding the strategy they use: one is the concept differentiations and another is the market focus and we can see that in the image below. Hope you enjoy! Transaction: Super Likes & Boosts extra packages.

Startups 79

Startups Marketing Reporting Tools Research Software 79

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Go to town on channels that you can turn on and off, like outbound or cold email or advertising. There are a billion emails sent every day by MailChimp alone.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. On the other hand, messaging outlines how you’ll communicate product value and differentiation to potential users through channels like in-app messaging and social media. Social media. Influencers.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

MARCH 29, 2022

A product-led growth strategy allows users to experience the product right away without jumping through hoops of advertisements, marketing strategies, and plans before starting the engine. Product-led growth strategy has many aspects, but PLG experts consider the following as the main differentiating factors. Grow without dependencies.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

MAY 14, 2024

Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions. It posits that businesses can influence consumer attitudes and behaviors through advertising. Image source. Does it apply to your business? Search and evaluation.

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105