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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

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Emotion AI: How Far Can It Go?

The Product Coalition

Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions. The data differs from use case to use case. Later, these features are pre-processed and used to train a machine learning algorithm that can precisely predict the emotional states of users. How does Emotion AI work?

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Introducing Intercom SMS: Connect, engage, and activate with two-way SMS

Intercom, Inc.

That means customer data, conversation histories, and context – all in one place. Targeted and personalized outbound messaging. With Intercom SMS, you can leverage the rich, first-party customer data you already have within our platform to send personalized messages to specific groups of customers based on behavior and user data.

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Her responsibilities include building and evolving Crossmedia’s services in ways that reflect their commitment to do the right things for their people and their clients.  It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand.

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

Product-led growth is predicted to become even more prominent in 2024. Gather customer insights on how to improve the CX via surveys and direct interactions with users. Lean into product analytics to enable data-driven decision-making. Let's dive in! Use contextual in-app messages to introduce new features.

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Userpilot Integrations: How Userpilot Gets Along with Your Tech Stack

Userpilot

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Integrations are links between Userpilot and other tools in your stack. Multiple teams mean multiple tools.

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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

Userpilot

As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements. This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. This article answers that and more.