Sachin Rekhi

AUGUST 6, 2015

It all starts with a clear hypothesis on who the target audience is for your product or service. Before getting into the specific solution your product or service provides, it's important to have a clear understanding of the specific problem or pain point that your solution solves for. Or to sell it through an outbound sales team?

User Testing 143

User Testing Document Product Marketing Marketing 143

Intercom, Inc.

JULY 26, 2018

In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data. Spot conversation trends faster and make informed decisions with improved tag reporting. Embed apps right inside your messages.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. A holistic CJ approach focuses on a unified experience, providing additional insights into customer behavior at every step.

Customer Experience 133

Customer Experience Customer Feedback User Testing User Friction 133

Intercom, Inc.

JULY 9, 2020

When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. We hear Kevin’s predictions for the future of SEO and why keywords might not be as important as we think. And I would say I have a very analytical and ambitious mind.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. Here are five quick takeaways: Break some rules. We’ve been really, really good at ground game.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

ProductPlan

MARCH 17, 2020

upsell new services). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Product development. Product launch. Market research.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. Gather customer insights on how to improve the CX via surveys and direct interactions with users. Lean into product analytics to enable data-driven decision-making. Let's dive in! Use contextual in-app messages to introduce new features.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization User Testing 76

Intercom, Inc.

JULY 13, 2018

Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. In order, they need to know, use, love and recommend your products or services. How can you motivate your influencers to get more folks using your product or service? Makes sense, right?

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User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

AUGUST 31, 2023

As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements. This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. This article answers that and more.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

AUGUST 23, 2023

Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes. Value chain analysis matters most to startups who don’t have much initial data to work with. What is the customer value chain concept?

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85

The Product Coalition

APRIL 14, 2020

Moreover, online advertising spend is expected to grow at an amazing 40% CAGR from 2019–202? ². Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. Natural Language Processing (NLP)is a technology that fits this bill.

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

NOVEMBER 2, 2023

Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Userpilot is a product adoption platform with advanced analytics, feedback, and onboarding functionality. As a data-driven approach, it can also help you choose acquisition channels with the best ROI.

Feedback Software 85

Feedback Software Analytic Tools Research Software User Testing 85

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn. But what does it mean?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JUNE 29, 2023

TL;DR Userpilot, Mailchimp, Databox, and Lucky Orange are the best HubSpot integrations available for data sync. Userpilot will be an excellent addition to your HubSpot data tool stack. This means you can send and receive data to/from HubSpot. Schedule sales call with attractive leads in-app via Userpilot content.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

JULY 28, 2024

TL;DR Free trials let customers test a product or service over a limited period of time. This reduces the overhead you’d encounter with other acquisition methods , such as outbound sales or paid advertising. Moreover, you can visualize the collected data with color-coded heatmaps for easier analysis.

Research Software 82

Research Software User Testing Customer Experience Product Research 82

BrainMates

SEPTEMBER 4, 2023

Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. Ask yourself these questions: Do you understand your current growth motions and how predictable they are? So how do you know if it’s right for you?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. On the other side of the coin, outbound marketing is all about being seen when people aren’t otherwise looking for you.

Strategy 53

Strategy Outbound Inbound Marketing 53

Business of Software Conference

NOVEMBER 16, 2023

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

AUGUST 2, 2024

TL;DR A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market and drive customer success. Use product data to tailor sales interactions across the customer journey. Automate contextual upgrades based on product usage data.

Feedback Software 92

Feedback Software Customer Experience Reporting Tools Strategy 92

Userpilot

JULY 24, 2023

Offering self-service support. Ensuring that customers stay with your SaaS service long-term is crucial since most of their lifetime value (LTV) is derived from subscription renewals rather than their first upfront payment. To get the most accurate picture, you should combine both quantitative and qualitative data. Statistics.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

AUGUST 12, 2024

If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Key insights from Marty Cagan’s book, TRANSFORMED. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91