First-Party Analytics: How to Collect and Interpret Data for Actionable Insights
Userpilot
AUGUST 14, 2023
As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.
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