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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

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8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. To guide your learning, we put together the following collection of the best analytics-related podcasts to listen to. 113 | What Makes A Visualization Memorable?

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

By now, we’ve all received those hundreds of COVID-19 emails from services that we maybe used once 10 years ago. For one, we didn’t want to spam all our users and so we used our own data in Intercom to identify dormant users and took them off the list. Automatically give customers what they need.

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Emotion AI: How Far Can It Go?

The Product Coalition

Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions. The data differs from use case to use case. Later, these features are pre-processed and used to train a machine learning algorithm that can precisely predict the emotional states of users. How does Emotion AI work?

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Top 10 Customer Experience Management Software for Driving Business Growth

Userpilot

TL;DR Customer experience management software is a tool or suite of tools designed to help businesses manage, track, and optimize customer experiences. Follow these steps to choose the right customer experience management tools for your business: Identify your needs. Ready to get started?