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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. This is where predicting ad creative performance prior to testing comes in. This is where predicting ad creative performance prior to testing comes in. However, creating effective ad creatives is not always an easy task.

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Product Operations Dashboard

Product Management Lessons from the Trenches

You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on customers feedback, product data for usage, etc. What is a product operations dashboard?

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What is first-party data?

Intercom, Inc.

First-party data is the future of online engagement and customer experiences. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter. What is first-party data?

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.

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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

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Actionable Analytics 101: How to Collect and Use Actionable Data Insights in SaaS

Userpilot

If you are wondering how actionable analytics can help you boost product growth in 2023, this post is for you! In this article, we cover everything about different types of actionable analytics, how to collect those actionable insights and the best tools you can use to harness the analytical data.