This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When it comes to KPIs vs metrics, which one should you measure to get better insights? What about metrics and measures? Metrics and KPIs are often used interchangeably, but they also have differences. The more you understand these nuances, the better you can evaluate your product growth strategy.
The different reports can offer a variety of insights that help manage your product in the right direction. You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data.
On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.
Especially after we walk you through one of the most confusing topics for mobile app teams: What mobile app metrics should different team members track in their daily jobs? Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role.
The product development life cycle is an exciting and complex process. Understanding its different stages can help you transform a simple idea into a finished product. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product.
Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.
What’s one of the biggest factors impacting how many users use your product ? The higher your adoption rate, the more customers will use your product, resulting in more revenue. TL;DR Adoption rate measures how quickly new features or products gain popularity and usage, indicating their success and user appeal.
How I chose the best customer engagement software My evaluation process combined thorough feature analysis , a careful review of user feedback, and insights from industry reports. Features and functionality: Does the platform offer core engagement features, such as in-app flows, engagement tracking , and customer support?
The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers. You can use tools like Userpilot to create contextual onboarding for your users to help them derive value from your product right away and thus improve your average LTV and the LTV:CAC ratio.
Product managers (PMs) are ninjas of aligning people, management, and processes. No product tool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
They help small businesses and enterprises alike perform sophisticated tasks in just a few clicks, making it easier to drive product growth. Here are some great SaaS tools: Userpilot is the best product-led growth tool for web apps. Pendo is the best product adoption software for mobile apps. Hotjar is the best heatmap tool.
And in an industry where success and failure is measured in one percent increments, getting a holistic picture of how advertising strategies are working across nearly a dozen advertising networks is an imperative, yet onerous, task. But it’s not a task that’s intimidating for AdStage’s VP of Product Paul Wicker.
Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. The higher the customer retention rates, the more customers are satisfied with your product, and vice versa.
That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. TL;DR A customer path or consumer path is a map for visualizing how users navigate across your product. Cost per impression.
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.
Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.
Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy. Website Traffic.
Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. How is SaaS growth measured?
Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. Tailored onboarding , product feedback , feature adoption , freemium conversion rates , and churn reduction are just a few applications for behavioral segmentation. What is behavioral segmentation?
You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaS products. In-App Product Growth Marketing Tools – for User Onboarding, Activation, Engagement, and Retention. Userpilot is a product growth platform tailored for product teams.
It identifies and stirs you towards the most important things you need to achieve sustainable product growth. Then, create a strategy, track key metrics , and iterate. Traditional marketing is product-focused and company-centric, with marketing efforts directed toward brand awareness and customer acquisition.
How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,
Incorporating tracking tools into your business allows you to increase product engagement , optimize costs, design more personalized user experiences, and increase revenue. Here, we explore 9 different click tracker tools you can use to see how users behave in your product when you’re not looking. Key features Auto-capture.
If all the data we collect to create better products and customer experiences were trees, each company could plant its own forest. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But can you take action on those insights? But then what?
SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Why is analytics important for SaaS?
Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.
Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.
Looking for a good onboarding automation tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!
This link allows you to convert and send Userpilot flows and their associated data to a format compatible with other products and services. Enable Userpilot integrations in one click directly from your dashboard with: Segment , Amplitude , Google Analytics , Google Tag Manager, Heap, Intercom , Kissmetrics, Mixpanel.
Wondering how you can boost your product growth with user analytics for SaaS? User analytics tools provide valuable insights into user behavior, i.e., what users do inside your product and why they do it. User analytics focuses on user behavior inside your product or your website. You do not need expert skills or code to use it.
Looking for a good onboarding automation tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!
However, not all product marketing teams have mastered the art of digital customer engagement. The main metrics you’ll want to track for digital customer engagement campaigns are engagement rate, customer engagement score, conversion rate, and product stickiness. Digital customer engagement metrics: Engagement rate.
Looking for a good new customer onboarding tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!
If you are wondering how actionable analytics can help you boost product growth in 2023, this post is for you! To start, you can track product usage data with click tracking. It gives insights into trends and patterns by considering past actions within your product. Let’s get started.
The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!
Looking for a good new customer onboarding tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!
How can you leverage customer analytics to drive product growth in your SaaS business? Loyalty analytics show how likely your customers are to recommend your product to others. You can also find out what features users engage with the most and what benefits they gain from your product by understanding user behavior patterns.
However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. SaaS email marketing is the practice of advertising SaaS companies through email campaigns with the goal of acquiring new customers or increasing customer retention with existing customers. Conversion. Conversion.
As Senior Vice President of New Product Development at Tata Sky , a Mumbai-based direct broadcast satellite service provider and joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Tell me about your background and why you like working in product? What key metrics do you care about?
What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.
We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR Intercom is a good choice for in-app messaging and it comes with features such as self service support, in-app resource center, onboarding checklist, and in-app messaging. Let’s get started!
In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. Customer loyalty is a team effort. Drip campaigns based on customer behavior can also be developed that prompt additional engagement.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content