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What is a KPI, Metric, or Measure?

Userpilot

When it comes to KPIs vs metrics, which one should you measure to get better insights? What about metrics and measures? Metrics and KPIs are often used interchangeably, but they also have differences. The more you understand these nuances, the better you can evaluate your product growth strategy.

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SaaS Reporting Guide: Tools & Metrics

Userpilot

The different reports can offer a variety of insights that help manage your product in the right direction. You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data.

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Intercom on Product: Meet your marketer

Intercom, Inc.

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.

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15 Customer Journey KPIs to Track Across Different Stages

Userpilot

Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.

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Mobile App Metrics: Essential Metrics to Track in Your Job Role

The Product Coalition

Especially after we walk you through one of the most confusing topics for mobile app teams: What mobile app metrics should different team members track in their daily jobs? Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role.

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Guide to Product Development Life Cycle in SaaS

Userpilot

The product development life cycle is an exciting and complex process. Understanding its different stages can help you transform a simple idea into a finished product. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.