Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
Lenny Rachitsky
MARCH 7, 2024
Startups looking to advertise on TikTok should begin by establishing an organic presence, testing content, and then gradually transitioning to targeted ads. TikTok recommends reacting to trends and refining advertising strategies based on performance, while being authentic and culturally relevant to maximize reach.
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