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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Paid advertising: Still relevant? You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. Step One: Do Niche and Product Research When selling products, it is important to have a complete plan of action. Amazon Keyword Research Tools ?—?There

Branding 140
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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

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