Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Which the Brand Design team did – soup to nuts.

Customer Experience 136

Customer Experience Advertising Branding Messaging 136

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Generally everybody else must pay for their distribution, whether via referral or advertising.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. HubSpot Marketing Hub.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. One size ends up fitting none.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). What about Facebook?

Education 147

Education Marketing Weak Development Team Advertising 147

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 84

Feedback Software Analytic Tools Research Software Software Review 84

The Product Bistro

MAY 17, 2016

The key attributes are often that they have a wide selection of products from many vendors, they do their own market development (lead generation, advertising, promotion, etc), and they typically get a significant discount off the list price (25% – 50%) in exchange for their efforts. Executive Summary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging 94

Messaging Research Software Analytic Tools User Testing 94

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. Dropbox’s customer-led product strategy. Then keep reading!

Data Visualization 96

Data Visualization Customer Feedback Customer Experience Analytic Tools 96

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 116

Education Marketing Weak Development Team User Testing 116

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 82

Analytic Tools Data Visualization Feedback Software Reporting Tools 82

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Many businesses work in a complicated ecosystem where they have to manage multiple stakeholders to create and deliver a quality product. Listen to the full conversation above or check out some of Bangaly’s key takeaways below.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

BrainMates

NOVEMBER 1, 2021

Untested or faulty products diminish the reputation of the product over the long term and it may never recover. Worse yet, faults may do long term damage to the organisational brand if it goes against a customer perception of brand quality, safety or security. Failure Point #5 – Ineffective product marketing.

Weak Development Team 105

Weak Development Team Product Research Development Transportation 105

The Product Coalition

OCTOBER 30, 2019

Advertising Advertising SDKs allow you to monetize your app. Another factor that you should consider is the ad network of your advertising SDK. Ideally, the payment flow should be customizable to fit your brand identity. User Testing User testing is essential to ensure product-market fit before launching an app.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software User Testing 87

Userpilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Userpilot

MAY 14, 2024

Nicosia Model : Maps the relationship between a company and its potential consumers , focusing on how advertising messages influence consumer attitudes and decisions. Buyer response : These are the observable consumer behaviors, including purchases, brand choices, time spent browsing products, and responses to marketing campaigns.

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

Intercom, Inc.

JUNE 7, 2018

Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. I joined him in a sales role initially when there wasn’t anybody really using the product, which meant I was trying to sell advertising against a non-existent user base.

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

The Product Coalition

DECEMBER 11, 2020

Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic. Find your product-market fit. You need to know where your product will sit in the market. Perfect your go-to-market strategy.

Reporting Tools 152

Reporting Tools Download User Testing Naming 152

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

UX Planet

DECEMBER 6, 2024

Hi friends, Ive put together a list of 12 must-reads on Silicon Valleys hottest product-related topics.This selection covers product management, growth, operations, strategy, technology, innovation, branding, and design, and Im sure itll be helpful toyou! 1 Swipe to UnlockThis is an excellent introductory product guide.

Books 59

Books Feedback Software Customer Feedback Advertising 59

Intercom, Inc.

MARCH 28, 2019

This is episode three of Scale, a brand new podcast series on moving from startup to scale up. By eliminating some of the unpredictability of marketing, CMOs are making themselves more valuable to their organizations. Even as a self-professed data-obsessed marketer, Heather cautions against confusing marketing with lead generation.

Research Software 117

Research Software Reporting Tools Data Visualization Customer Experience 117

Lenny Rachitsky

SEPTEMBER 3, 2024

What makes consumer subscription apps unusual is that most don’t have sales teams, which means the product must be able to sell itself organically and through paid advertisements. Source: “How Superhuman Built an Engine to Find Product Market Fit” 2. This offers a fast track to boosting your PMF Score.

User Testing 130

User Testing Feedback Software Framework Onboarding KPIs 130

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Decision-making. Competitive advantage. Get your free Userpilot demo today!

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85